Why do college students really drink alcohol in excess, even if they probably shouldn’t? Addiction researchers have been studying this topic for decades. They’re interested in learning more about alcohol use, the reasons for drinking, and the consequences of heavy drinking. Typically, addiction is studied by having people come into a psychology lab, fill out questionnaires, or maybe do some computerized tasks.
More recently, however, scientists wanted to step out of their offices and understand real-world drinking behavior. But, how do they do that? Picture these scenarios:
Scenario 1: Sally, a recent college graduate, goes out drinking with her friends on Tuesday, Friday, and Saturday. On all of these nights, a team of 8 scientists follows her, documenting the type of alcohol she drinks, keeping track of her alcohol intake, asking her about her motivations, observing her environment, and assessing her overall mood. This team of scientists follows her every move and observes all of her drinking tendencies. They want to learn more about what makes people really drink so much, what else is a scientist going to do?!
This first scenario is obviously unnatural, maybe a little bit uncomfortable, and could even influence Sally’s drinking behavior.
Now, picture this second scenario:
Scenario 2: Sally, a recent college graduate, goes out drinking with her friends on Tuesday, Friday, and Saturday. On all of these nights, she responds to a notification on her mobile phone to confirm “I am drinking tonight.” Throughout the night, she gets a handful of notifications inquiring about the number of drinks she’s had, why she’s drinking, what’s going on in her environment, and her mood. Later, a team of 8 scientists downloads her data over the week to explore commonalities in her behavior and compare her drinking behavior to others in the study.
Most likely, the second scenario sounds more natural, comfortable, and feasible. Sally’s probably checking her phone throughout the night anyways.