By Jennifer Chan, Porch Light Public Relations
As the youngest adult generation, Gen Z will soon become the largest group of consumers. The Indiana University School of Health & Human Sciences at IU Indianapolis hosted a stellar lineup of Indianapolis’ top tourism, event, and sports management leaders during NEXTGEN Indy: Driving Cultural Innovation to better understand Gen Z perceptions in order to continue to build and propel the brand of Indianapolis forward.
The event, presented by the Efroymson Family Fund, was moderated by IndyHub president and CEO Al Carroll and brought together over 150 attendees to Hine Hall Auditorium. Panelists included J. Douglas Boles, president of the Indianapolis Motor Speedway; Carissa Newton, vice president of marketing for Cunningham Restaurant Group; Kristian Little Stricklen, president of Madam Walker Legacy Center; and Eric Tobias, co-founder and partner at High Alpha and partner at Forty5 Presents.