This article was authored by Tom Andreesen, Managing Director of Protiviti and Global Microsoft Alliance Leader for Kelley’s Institute for Business Analytics’ Fall 2024 publication, On Analytics. The field of business analytics has never been more dynamic or challenging. The past year has heralded a transformative era in the realm of artificial intelligence (AI), culminating in… Read more »
OnAnalytics Fall 2024
Fear as a Complex Emotion: Explaining the Dual Effects of Fear and Irritation in Security Coping Behaviors
This article is based the research of Kelley Assistant Professor of Operations and Decision Technologies, Nick Brown. This work was co-authored by Dezhi Wu (U. of South Carolina), Jun Zhang (Wuhan University), Greg Moody (U. of Nevada Las Vegas), Paul Lowry (Virginia Tech). Introduction When a device user is at risk of a security breach,… Read more »
Why Do Retail Prices Fall During Seasonal Demand Peaks?
This article is based the research of Kelley Assistant Professor of Business Economics and Public Policy, Boyoung Seo. This work was co-authored by R. Andrew Butters, Daniel W. Sacks (University of Wisconsin). Introduction It makes intuitive sense that product consumption fluctuates seasonally. Items like ice cream, hot dogs, beer, and canned soup are obviously… Read more »
Emerging Challenges in Securing Frontier AI Systems
This article is based on a presentation at the Fall 2023 Institute of Business Analytics Conference on Generative AI and Cybersecurity: Navigating the New Era of Threats and Safeguards, by Mikel Rodriguez, leader of the AI Red Team at Google DeepMind. For the past 20 years, if someone wanted to interact with machine learning (ML)… Read more »
Security and Responsibility in AI: Red Teaming in the Age of AI
This article is based on a presentation at the Fall 2023 Institute of Business Analytics Conference on Generative AI and Cybersecurity: Navigating the New Era of Threats and Safeguards. by Tori Westerhoff, senior manager of strategy and business planning for mixed reality on the Microsoft AI Red Team Amid the bustle of innovation in artificial… Read more »
Does Fractional Trading Fuel “Meme Stock” Trading Frenzies and Bubbles?
This article is based the research of Kelley Professor of Finance and Richard E. Jacobs Chair in Finance, Vivian Fang. This work was co-authored by Zhi Da (University of Notre Dame) and Wenwei Lin (Chinese University of Hong Kong). Introduction Retail trading has sharply increased in U.S. equity markets in recent years—thanks, in large… Read more »
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
This article is based the research of Kelley Assistant Professor of Marketing, Xian Gu, as well as Ziaoxi Zhang and P.K. Kannan. Introduction The latest trend in influencer marketing is livestream commerce—a form of product sales that combines an influencer’s live video streaming and entertainment with e-commerce. So-called “social shopping” has grown exponentially in recent… Read more »
Bias and Fairness: Identifying and Mitigating Inherent AI Biases to Ensure Equitable Outcomes
This article is based on a presentation at the Fall 2023 Accounting & Finance Forum on Data with Dignity by Ankit Virmani, Senior Engineering Manager of Data/ML Operations at CVS. Even if you’re not leading data and machine learning operations for a global retailer like CVS, you’re likely aware of the risks inherent to the… Read more »
MITRE ATLAS: Community-Driven Tools for AI Security and Assurance
This article is based on a presentation at the Fall 2023 Institute of Business Analytics Conference on Generative AI and Cybersecurity: Navigating the New Era of Threats and Safeguards by Christina Liaghati, AI Strategy Execution & Operations Manager at MITRE. Over a two-and-a-half-year period, an unsophisticated hacker duo was able to steal $77 million from… Read more »
How Text Analytics Can Help Decision Making in Retail
This article is based on a presentation at the Spring 2024 Analytics Conference on Decoding Consumer Analytics. by Sergei Ananyan, CEO of Megaputer Intelligence. From the moment a customer walks into a store, there are dozens of invisible processes taking place behind the scenes to make the experience possible: things like inventory management, workforce management… Read more »