This article was authored by Tom Andreesen, Managing Director of Protiviti and Global Microsoft Alliance Leader for Kelley’s Institute for Business Analytics’ Fall 2024 publication, On Analytics.
The field of business analytics has never been more dynamic or challenging. The past year has heralded a transformative era in the realm of artificial intelligence (AI), culminating in developments that have substantially altered preconceived notions about its accessibility. Once deemed to only be accessible to the intellectual elite comprising researchers and advanced mathematicians, AI has now transcended these boundaries to become a tool available to a wide array of professionals across various sectors. This historical shift has been characterized by the emergence of user-friendly AI platforms, which have eliminated complexities associated with deploying and understanding AI models. Consequently, this democratization has significantly broadened the applicability and impact of AI, enabling enhanced decision-making capabilities and innovation even for those with minimal specialized mathematical knowledge.