What’s the most effective way to approach a conflict in a negotiation scenario?
To start with, you’ll need to know what kind of conflict you’re dealing with. A critical component in successful conflict resolution is the ability to assess what type of conflict style the parties involved use and adopt a strategy that works best for that situation. The Dual Concerns Model offers a method to achieve that goal. Developed in the 1970s, the Dual Concerns Model (also called the Dual Concerns Theory) provides a starting place for those tasked with resolving workplace conflicts. By determining the style each party brings to the table, they can develop a strategy with the highest chance of resolving a conflict. It also improves the chance of correctly determining the root cause of the conflict.
As important as understanding the Dual Concerns Model and conflict strategies can be, it’s also important to recognize that there is not one perfect strategy for any given situation. Participants in the online Negotiation Fundamentals Professional Certificate offered through Kelley Executive Education Programs (KEEP) learn that while a judgment call is needed in many conflict situations, having a firm grasp on negotiation strategies greatly improves conflict management and the odds of a positive resolution.
How the Dual Concerns Model Works
The Dual Concerns Model posits that a person’s approaches to conflict are influenced by two primary concerns:
Assertiveness: Focused on their own outcomes, this refers to how highly a party in a conflict situation values their own interests, needs and goals.
Empathy/ Cooperativeness: Focused on the outcomes of others, this refers to how highly a party values the interests, needs and goals of the other party (or parties).
By determining the levels of these concerns, it’s possible to determine a party’s conflict style and how that style might influence negotiations. Some use a grid to help determine the level of concerns using a y axis to plot their own level of concern (a concern for self) and an x axis to plot their concern for the other party (a concern for others).
Conflict Styles Identified with the Dual Concerns Model
Once a person’s level of concern for their own interests and the interests of the opposing party is determined, the model offers a look at the intersection of these levels and the type of conflict style they typically result in.
The four different styles are as follows:
1. Competing Conflict Style
This style typically occurs when a person has a high concern for self and a low concern for others. People who use this style will pursue their own concerns aggressively, even at the expense of the other party’s concerns. They pay little attention to the relationship that underlies the dispute. Those using a competing style could see negotiations as a zero-sum game where one person wins and the other loses. Others may take a firm stance because they strongly believe their position is just and fair, such as in political debate.
Participants in the Negotiation Fundamentals program will learn that this style is useful in some situations. Military leaders and air traffic controllers use a competing conflict style because they must. In a business situation, the style might be appropriate for taking unpopular actions such as budget cuts or enforcing workplace standards behavior. However, it’s an approach that should be used sparingly in most situations. A person who barks commands in every conflict soon gets tuned out by everyone.
2. Accommodating Conflict Style
This conflict style involves having a low concern for self, but a high concern for others. People who adopt this approach often yield quickly to the other party’s demands. There is an element of self-sacrifice in the accommodating conflict style. Those who accommodate may believe that it’s better to be agreeable than to win. For those in management, this style can result in employees liking you. However, it typically does not lead to getting respect.
However, the accommodating style does have its place in management. For example, if an employee wants to take an extra half-hour at lunch for an appointment or leave work a half hour earlier one day, it’s a simple way to make an employee happy (if their presence in the office isn’t critical at that time). For employees, it’s a style that makes sense if they are in a subordinate position with the other party (such as a dispute with a manager).
3. Avoiding Conflict Style
People who use this style have a low concern for self and a low concern for others. They tend to sidestep or withdraw from conflict, not pursuing their own concerns or those of others. In some cases, people simply avoid conflict or a threatening situation. In others, they might diplomatically wait out a situation or postpone discussing it until a better time.
Avoidance is not a good approach for managers. However, avoiding is an appropriate style in some cases. It can help people sidestep pointless conflict or allow them to wait until the situation calms down. For example, if an argument begins when people are stressed and on deadline, it may be better to wait until later to have a conversation. It’s also best to make sure everyone has the same information and time to reflect on it before having a discussion.
4. Collaborating Conflict Style
The collaborating conflict style applies to people with a high concern for self and a high concern for others. People with this style tend to work with the other party to find a mutually beneficial solution. It’s a middle ground approach that falls between competitive and accommodating. People that use the collaborating style strive for an outcome that is fair to all involved.
Those who use this style are typically both highly assertive and highly empathetic. They value the underlying relationship between the two parties beyond the details of the current conflict. They also are sensitive to the other person’s needs while wanting to meet their own. They don’t mind taking the time to look closely at the issues involved in a conflict and finding a solution. Understanding the underlying concerns that drive a person’s approach to a conflict can help managers better determine a course of action to take or modify their own approach. It’s something that is impossible to avoid, as conflict is an organizational reality. Addressing conflict before it escalates is a critical part of a manager’s job.
Learn to Leverage the Dual Concerns Model with Online Training
Understanding and employing these four core conflict styles can be powerful tools to help attain favorable outcomes in a myriad of negotiation scenarios. The Negotiation Fundamentals Professional Certificate offered by KEEP can help further your negotiation acumen though the interactive, 6-week online program. Designed to empower professionals at all stages of their professional career, the course is taught by Dr. Carolyn Goerner – a thought leader who’s reached more than 975,000 learners worldwide.