Background As someone who grew up playing football, watching football on Saturdays and Sundays, and is a regular fantasy football participant, I’ve been only experienced football as a player and fan. I’ve never gotten the opportunity to experience what it is like to experience football from the business perspective. However, over this past summer, I… Read more »
Tag: indy
Turning Raw Data Into Action: Building the Datalys Injury Participation Dashboard
In collegiate athletics, the numbers matter, but not just the ones on the scoreboard. Behind the scenes, injury surveillance data plays a critical role in keeping athletes healthy and programs accountable. The Datalys Center, a national leader in sports injury research, manages an expansive injury surveillance program that tracks participation across hundreds of NCAA institutions… Read more »
How Media Presence Can Drive Sponsorship Success
by Brianna Stopher, graduate student Introduction In professional sports, success isn’t just measured on the scoreboard—it’s also built in the conversations happening off the court. For Indy Ignite Volleyball, a professional women’s team based in Indianapolis, the story of their growth is being told in local headlines, digital features, and community buzz. Over the past… Read more »
Leveling the NIL Playing Field: Building IU Indy’s Athlete Value Decision Tool
by Tyler Pollard, graduate student The NIL Challenge for Mid-Majors Since the NCAA’s policy shift in 2021, the Name, Image, and Likeness (NIL) market has exploded, but not evenly. For Power Five programs, well-funded collectives, national exposure, and television revenue drive high-profile deals. For mid-majors like IU Indianapolis, the challenge is different: build a competitive… Read more »
2024 USA Swimming Innovation Summit: My Takeaways
by Geoff Sherman On Tuesday afternoon (June 18), before heading to Victory Field to work for Major League Baseball at the Indianapolis Indians vs. Iowa Cubs series opener, I headed downtown to the offices of High Alpha for a special event related to the USA Swimming Olympic Trials taking place right now in Lucas Oil… Read more »
Teaching with Design – How AI Research Synthesis Platform Notably Helped Push My Capstone Consulting Class to the Next Level
Sport management is not an academic discipline or profession that many associate with the field of design. However, over the past 7 years, I have used design thinking as the set of mindsets and methods in my senior capstone class in sport management at Indiana University Indianapolis.
Capstone Students Tackle Esports and its Place in Indianapolis
by Geoff Sherman At the beginning of the semester, I was tasked with teaching a course that I had not even thought about teaching during my time at IU Indianapolis. A senior capstone course was not anywhere on my list of things to do, but I was asked to lead the fall 2022 capstone course…. Read more »
