Projects conducted with a partner who contracted the SII to do research work.
The Sports Innovation Institute has an ongoing partnership and collaboration with the Center for Sports Transformation, based in Indianapolis, to work in communities across Indiana to create healthier youth sports ecosystems by the youth sports leadership capacity in communities using the principles of long-term program development (LTPD). Dr. Pierce embedded a research team in Mooresville, IN… Read more »
The Sports Innovation Institute team partnered with Right Hand, a marketing agency in Indianapolis, to create the five-year strategic plan for Mudsock Youth Athletics. The relationship started with 2019 with graduate students in the Applied Research Methods class conducting a brand analysis of the previously named Southeastern Program of Recreational Team Sports (SPORTS), which served… Read more »
by The SII Team The Sports Innovation Institute partnered with Zooom Productions to develop a prototype for an interactive sports video game experience focused on training sports officials.
by The SII Team Dr. Pierce led a team of student researchers to complete a sponsorship effectiveness evaluation for IU Sports Properties. The students collected data at two IU football games. Amassing a dataset of over 500 responses, students analyzed the data to provide IU Sports Properties with results on brand recognition and effectiveness in… Read more »
Students in Dean Jay Gladden’s graduate Applied Research Methods class conducted research on the brand perceptions of Fishers, IN, residents about the Southeastern Program of Recreational Team Sports (SPORTS). SPORTS serves as the grassroots youth sports organization in the Fishers community. The work completed by students led the rebranding of SPORTS to Mudsock Youth Athletics… Read more »
by Yousef Abdeldaiem by Yousef Abdeldaiem Social media. Quite possibly the most valuable innovation of the century. Developing a social media strategy is crucial in growing your brand and increasing fan engagement. The burning question is “How?” Organizations have vastly different budgets for the creation of content on social platforms. Those running with lean budgets… Read more »
by The SII Team Overview Nearly every business participates in social media, but are these businesses getting the most bang for their buck? Rahal Letterman Lanigan Racing contracted the Sports Innovation Institute to conduct a strategic communications audit to inform and improve social media goals, content, and outcomes via social media platforms. The primary goal… Read more »
by The SII Team Overview Are you feeling blue? Fans of the famed Indianapolis Colts mascot are—feeling positively about Blue, that is. The Sports Innovation Institute was contracted by the Indianapolis Colts to help quantify Blue’s value while characterizing fan perceptions of the team’s mane-covered mascot. The survey, which favorably reflected Blue’s popularity and community… Read more »
by The SII Team Overview Before undertaking the process of creating marketing plans for each sport, the Indiana State Games Fit and 50 team commissioned the Sports Innovation Institute to conduct a situation analysis. The study identified statewide pockets of activity regarding sports in 18 categories from the likes of pickle ball to triathlons to… Read more »
Team Social Media Performance by Rich Schneider, Senior Communications Specialist/Content Indiana University and other Big Ten schools post thousands of sports-related videos to social media channels, but which types of video perform best on Facebook, Twitter and Instagram? The Sports Innovation Institute analyzed 3,748 Big Ten football and men’s basketball videos posted by those schools during… Read more »
