Team Social Media Performance by Rich Schneider, Senior Communications Specialist/Content Indiana University and other Big Ten schools post thousands of sports-related videos to social media channels, but which types of video perform best on Facebook, Twitter and Instagram? The Sports Innovation Institute analyzed 3,748 Big Ten football and men’s basketball videos posted by those schools during… Read more »
by The SII Team Overview The Indianapolis Colts organization reached out to institute professionals with two projects: season ticket holder renewal research and a digital media needs analysis. Approach Regarding the season ticket holder research, the SII team conducted multi-tiered qualitative research to understand and identify behavioral, emotional, and motivational patterns of fans. With the… Read more »
by The SII Team Overview Graduate students in IUPUI’s Applied Research Methods course helped Beyond Monumental collect data that will help them continue their current growth position as the 15th largest marathon in the United States and provide strategic direction under the new Beyond Monumental brand. Approach Employing a mixed methods research approach, students analyzed… Read more »
by The SII Team Overview Sports Innovation Institute faculty and students completed a study of USA Diving memberships to understand why individuals were not renewing. Surveys and interviews of past USA Diving members were conducted with the goal of identifying ways USA Diving’s membership structure could change to increase renewals. Approach Qualitative methods utilized empathy… Read more »
by The SII Team Sports Innovation Institute faculty proposed a plan to strengthen Incrediplex revenue and visibility with a memorable, authentic, and viable partnership. The program built awareness and drove sales for partnering entities related to consumer interests. Faculty assembled cross promotion, implementation, and financial plans to successfully strategize their proposal. They worked hand-in-hand with Incrediplex… Read more »
by The SII Team The Sport Innovation Institute completed a fan experience study for the Indianapolis Colts during the 2016 season. The team set out to enhance the understanding of the fan experience on a Colts game day, evaluate the various touchpoints the Colts fan encounters attending a game, map the journey of a Colts… Read more »
by The SII Team The Sport Innovation Institute pulled together a research team of graduate students from the Herron School of Art and Design and the School of Physical Education and Tourism Management to help the NCAA and its merchandising partner understand the fans experience with merchandise at NCAA Championship events. Quantitative survey data and… Read more »
by The SII Team The first and second rounds of March Madness are a uniquely American cultural and social experience cemented in the fabric of American sport. The NCAA has a loyal base of fans who prioritize their budget and schedule to travel significant distances to attend the first weekend of the tournament. Graduate students… Read more »
by The SII Team Overview Sports Innovation Institute faculty and students analyzed historical data to predict ticket sales, renewals, and packages. Types of businesses, advertising budget, annual sales, number of employees, and additional data points were studied. Deliverables Non-significant factors were identified, as well as trends worth noting within other categories. Findings were presented to… Read more »
by The SII Team Overview The NCAA asked the Sports Innovation Institute to help them understand who attends the NCAA Men’s and Women’s Division I swimming and diving championships while simultaneously evaluating fan experience. Methodology Researchers randomly recruited fans off to participate in onsite interviews. Subjects, who were compensated for their participation, spent ten minutes… Read more »
