by The SII Team Dr. Pierce led a team of student researchers to complete a sponsorship effectiveness evaluation for IU Sports Properties. The students collected data at two IU football games. Amassing a dataset of over 500 responses, students analyzed the data to provide IU Sports Properties with results on brand recognition and effectiveness in… Read more »
Entries by Geoff Sherman
Sports Innovation Podcast – Dave Schrader
The Sports Innovation Institute welcomed Dr. Dave Schrader to campus in September, where he spoke to a group of students about sports analytics projects. Afterwards, Dr. Dave joined the podcast for a wide-ranging conversation on the subject, including his favorite student projects at different colleges and how to strategically start the conversation with athletic directors… Read more »
My IUPUI Bridge Experience: Teaching Design Thinking to First-Year Students BEFORE They Start College
Imagine yourself as a first-year college student who comes to campus a week early for an intensive week of programming that acclimates you to the college scene. Now, add an intense human-centered design project over five days that makes students think outside the box to define and solve a problem in groups with people they… Read more »
Sports Management Alum Valeriia Lavrenchuk Lands Dream Job
Valeriia Lavrenchuk played tennis at IU Indianapolis while studying sports management, a program she credits with helping her land a dream job. “This [sports management] program helped me to establish great connections with different sports organizations and owners,” Lavrenchuk said. “It opened the doors to so many sports opportunities where I was able to make… Read more »
Sports Management Alum Christina Ferguson Soars with Indiana Fever
When Christina Ferguson started in IU Indianapolis’ sports management program, she was a native Hoosier and 21st Century Scholar who knew she wanted to work in sports. Like most young people, she questioned her future direction and abilities. Would she prefer collegiate, professional, or recreational sports? Would she be good enough? What were her options for a… Read more »
This is May: Social Strategy Drives Marketing Results
by Yousef Abdeldaiem by Yousef Abdeldaiem Social media. Quite possibly the most valuable innovation of the century. Developing a social media strategy is crucial in growing your brand and increasing fan engagement. The burning question is “How?” Organizations have vastly different budgets for the creation of content on social platforms. Those running with lean budgets… Read more »
Content Matters: What Drives Race Fans?
by The SII Team Overview Nearly every business participates in social media, but are these businesses getting the most bang for their buck? Rahal Letterman Lanigan Racing contracted the Sports Innovation Institute to conduct a strategic communications audit to inform and improve social media goals, content, and outcomes via social media platforms. The primary goal… Read more »
Fan Perceptions of Blue: The Colts Mascot
by The SII Team Overview Are you feeling blue? Fans of the famed Indianapolis Colts mascot are—feeling positively about Blue, that is. The Sports Innovation Institute was contracted by the Indianapolis Colts to help quantify Blue’s value while characterizing fan perceptions of the team’s mane-covered mascot. The survey, which favorably reflected Blue’s popularity and community… Read more »
Indy: Nation’s New Sports Tech Capital?
by Corey Elliott, B.A. Journalism, 2015 Silicon Valley is the cradle of innovation for high-tech businesses, computer technology and social media platforms. With the help and vision of entrepreneurs Jordan Fliegel and Andrew Hippert, Indianapolis may soon be the Silicon Valley equivalent of the sports tech industry.
Indiana State Games Client Market Analysis
by The SII Team Overview Before undertaking the process of creating marketing plans for each sport, the Indiana State Games Fit and 50 team commissioned the Sports Innovation Institute to conduct a situation analysis. The study identified statewide pockets of activity regarding sports in 18 categories from the likes of pickle ball to triathlons to… Read more »
