Background As someone who grew up playing football, watching football on Saturdays and Sundays, and is a regular fantasy football participant, I’ve been only experienced football as a player and fan. I’ve never gotten the opportunity to experience what it is like to experience football from the business perspective. However, over this past summer, I… Read more »
Turning Raw Data Into Action: Building the Datalys Injury Participation Dashboard
In collegiate athletics, the numbers matter, but not just the ones on the scoreboard. Behind the scenes, injury surveillance data plays a critical role in keeping athletes healthy and programs accountable. The Datalys Center, a national leader in sports injury research, manages an expansive injury surveillance program that tracks participation across hundreds of NCAA institutions… Read more »
How Media Presence Can Drive Sponsorship Success
by Brianna Stopher, graduate student Introduction In professional sports, success isn’t just measured on the scoreboard—it’s also built in the conversations happening off the court. For Indy Ignite Volleyball, a professional women’s team based in Indianapolis, the story of their growth is being told in local headlines, digital features, and community buzz. Over the past… Read more »
Leveling the NIL Playing Field: Building IU Indy’s Athlete Value Decision Tool
by Tyler Pollard, graduate student The NIL Challenge for Mid-Majors Since the NCAA’s policy shift in 2021, the Name, Image, and Likeness (NIL) market has exploded, but not evenly. For Power Five programs, well-funded collectives, national exposure, and television revenue drive high-profile deals. For mid-majors like IU Indianapolis, the challenge is different: build a competitive… Read more »
Every Second Matters: How Analytics in Motorsports Can Find Time on Pit Road
by Nathan Ensley, graduate student The green flag waves. The engines roar. And the chase begins. The difference between victory and defeat is measured in thousandths of a second, and teams do everything to close that gap. In the motorsports world, innovation is key. The innovators in this field have long been the engineers. Engineers… Read more »
Capstone Students Pitch Exciting Fan Experiences to Pacers
Throughout Spring 2025, our Tourism, Event, and Sport Management capstone class (TESM-S 432) partnered with Pacers Sports & Entertainment to enhance the fan experience at Gainbridge Fieldhouse. Our specific focus was analyzing entry times and pre-game experiences, from two hours before tipoff through the start of Indiana Pacers games in an effort to get fans… Read more »
Students Take Home Title at 2025 ASMA Conference Case Study Competition
by Geoffre Sherman with Ryan Fletchall, Lindsay Modjeski, and William Weng Back in November, working with Dr. David Pierce, I had the thought of bringing a student quartet together to compete in the Dr. Samantha Roberts Case Study Competition at the 2025 Applied Sport Management Association (ASMA) Conference in Cincinnati. It all came together when… Read more »
Paris with the Pacers: Teaching and Learning about Sport and Tourism on the Road
by Geoffre Sherman, lecturer of sport management It’s been right around a month now since I was blessed to have had the experience of traveling to Paris, France with the Indiana Pacers for a week in January. What an amazing week it was!
Esports Event Production Students Execute Flawless Tournament
For the second consecutive fall semester, the students in the TESM-G 299 Exploratory Aspects of Esports Event Production course successfully developed and executed an eSports event on campus. After spending months recruiting students to compete and developing a script while learning the foundations of eSports, live streamed events, and how to stream live events, the… Read more »
Sports Innovation Podcast: Introducing the SII Director, Dr. Liz Wanless
by Dr. Liz Wanless, director of the Sports Innovation Institute My First Semester: A Thrill Ride in Indianapolis Sport Innovation Reflecting on my first semester as Director of the Sports Innovation Institute and Associate Professor at Indiana University Indianapolis, I am struck by the dynamic opportunities, inspiring connections, and the extraordinary support that have defined… Read more »
