The Office of Communications and Marketing strives to be a helpful resource for our campus partners. Check out these communication and marketing best practices so you can get your fall semester off to a successful start:
3 Things to Remember:
- Events Calendar – Hosting an event? As soon as your event details are finalized, be sure to post it on your area’s LiveWhale events calendar (for schools/departments) or TitanAtlas (for student club/organizations) – it will then automatically populate onto the overall IU South Bend Calendar on the Events section of the campus website. If your area needs its own calendar, submit a web services request to have one added to your website.
- Digital Signs – There are nine digital sign monitors throughout campus – don’t miss out on this opportunity to provide valuable information about your events, services, hours of operation, and more. OCM can upload a graphic you design or create one on your behalf. Submit a digital sign request here. Have a digital sign currently running? Take a look to make sure the information is still accurate for the new semester.
- Daily Titan – Promote your events on the Daily Titan, the official source for campus news and announcements. A good rule of thumb is to submit a post 1 to 2 weeks in advance to build awareness of your event, as well as a post about two days in advance as a final reminder. The submission form is linked at the bottom of every Daily Titan email newsletter. Note: Please submit your Daily Titan request by 2:00 PM the business day before your desired run date. Monday morning posts must be submitted before 2:00 PM on Friday.
2 Items to Review:
- Website – Your website is your most crucial marketing and communication tool. Before each semester starts, look over your website content to ensure all information is up-to-date, such as contact information and faculty/staff listings. Need new portraits for your website? We can help! Submit a photo request to get scheduled for a professional shoot.
- Marketing Materials – Check out your supply levels of any marketing materials you use for prospective or current students to see if you need any reprints. This is also an opportune time to consider if new materials need to be ordered to fit your needs. Not sure of the best options to reach your audience? Partner with us to brainstorm ideas and create the marketing pieces that help you get your message across.
1 Thing to Think About:
Patience, kindness, and an open-minded attitude towards everyone’s experience is crucial, now more than ever.