Indiana University can be characterized as a place where impactful memories are continuously made amongst the diverse population our University has to offer. As an art student, it’s hard to pick just one impactful memory because many experiences have influenced and educated me during my time being a part of the rigorous, BFA Graphic Design program. Overall, The Eskenazi School of Art, Architecture + Design has fostered numerous life-long friendships and connections that were formulated throughout each semester’s projects, events, and seminars that I have attended.
With that being said, an impactful memory I’ll never forget is during the entire 2019 fall semester, my BFA Graphic Design program had the opportunity to work with the Center for Rural Engagement at Indiana University. Through a partnership with the Rural Engagement Center, the thirteen people in my class were split into three groups, exploring new visual brand identities to effectively promote tourism in their county.
Overall, the main goal was to design material for an entire brand, promoting the five tourism spots in Greene County: Goose Pond Fish and Wildlife Area, Yoho General Store, the Shawnee Theater, Sculpture Trails Outdoor Museum, and the Tulip Trestle. Project work included brainstorming and creating several variations of Greene County logos in addition to other branding materials such as stationery material, environmental signage, map design, as well as any other visual graphic we thought was necessary. Through multiple critiques and presentations with the client, final design assets were chosen for the Greene County branding direction.
The most memorable part was that I happened to have my icon designs chosen for the final graphics representing Greene County and its tourism destinations. All in all, the final product consisted of five distinct icons representing specific tourism spots in order for the viewer to easily recognize each place. These icons were then used with other design materials such as the map design as well as the kiosk designs.
Not only was I able to experience graphic design in a professional setting, but I also understand what it feels like to be part of a collaborative community.
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