by Geoff Sherman
Randomized controlled trials may be the “gold standard,” but most of us don’t live in labs—we live in the real world. As Dr. Steve McKenzie, director of the Active Communities Research Collaborative, put it, when you leave the controlled environment, you often “have to sort of roll with the punches.” Observational research, he reminds us, “is not a causality thing,” yet it can still surface patterns that matter for coaching, programming, and future trials. (more…)