In business school, we tend to group different types of business by their customers and their product – B2C, B2B, big box retailers, SAAS, professional services – we have all kinds of names for differentiating businesses. This is effective in the classroom, but out in the business world it tends to gloss over differences and… Read more »
Small Business
Travis Baker – The All-American Self-Taught Entrepreneur
What is entrepreneurship today? This is a broad question, so perhaps we can narrow it by asking what does entrepreneurship look like today? Historically, there has been a focus on self-taught and self-made entrepreneurs. The laundry list of great American entrepreneurs – people like Henry Ford, Andrew Carnegie, Madam C.J. Walker – contains few… Read more »
Breaking the Stigma: Selling Used Cars in Los Angeles
When I say “used car salesman” what is the first thing that comes to mind? It’s probably not a good connotation. You might think of a scheming dishonest scam artist, or someone trying to make a quick buck. Few people have a positive connotation with the term. That is something that entrepreneurs like Derek… Read more »
Standing out in a crowded market
North America is a very large place, but in the age of the internet and globalization, it tends to be one market. If I’m searching for a textbook, for instance, I can search online retailers like Amazon in addition to instantly searching the catalogs of most book merchants in my area through the internet…. Read more »
The Right Way to Start A Business in Calgary
If you are someone considering the option of starting a business in Calgary, you have to be sure about the preliminaries. You can’t think of a unique product or idea and entirely rely on its uniqueness to make your business a hit. There are lots of other things that you need to pay attention to… Read more »
Going digital; making an archaic industry modern
For today’s blog post, Marketing Moves had the unique opportunity to interview Michael McDougald, founder of Fast Partitions, a bathroom partition distributor and Aviation Shirts, an aviation apparel company. During our discussion, I had the chance to hear how Michael built an online distributor that has already jumped to the cutting edge of his industry… Read more »
Business Ideas That Can Work for You in Calgary
If you live in Calgary and you want to start a business, then here are some offbeat ideas for you to sort through and pick one. The first and foremost thing you have to do is make sure that the business you are thinking of starting meets the needs of the target market. In this… Read more »
Insights about Technology for Success in Today’s Business Environment
Technology has had major input and changes in many industries. Technology has brought in easy ways to perform duties and has contributed to business running faster, cheaper and without as many errors as human beings cause. Technology has helped open up far wide markets for organizations that would have never been physically discovered by… Read more »
How to Differentiate Your Expo Marketing Utilizing Customer Experience
Here we have our third guest post! A great read about how to stand out at a trade show and differentiate your brand. Any veteran exhibitor understands how hard it is to continually capture the attention of show attendees. With so much surrounding competition, maximizing your return on investment can be a challenge. The… Read more »
Patent Pursuing
Here we have another guest post! Check out the ideas below if you are considering patenting the next big phenomena. It might not be in your best interest to do so. What to Consider Before Pursuing a Patent on Your Great Idea You have an idea: a product, service, or process that solves a… Read more »