In business school, we tend to group different types of business by their customers and their product – B2C, B2B, big box retailers, SAAS, professional services – we have all kinds of names for differentiating businesses. This is effective in the classroom, but out in the business world it tends to gloss over differences and… Read more »
Digital Media
Standing out in a crowded market
North America is a very large place, but in the age of the internet and globalization, it tends to be one market. If I’m searching for a textbook, for instance, I can search online retailers like Amazon in addition to instantly searching the catalogs of most book merchants in my area through the internet…. Read more »
An Interview with Ace Rashid after His Company, Ace SEO Consulting, Wins Two Recognized Industry Awards
A guest this week submitted a great interview with Ace Rashid. Below you can read some of their insights: The most important thing for businesses in this digital age is to have a recognizable digital footprint. They have to be a part of the digital world and be known to at least their target audiences…. Read more »
An Interview with Ismail Sirdah: How Going Back to School Helped Him Advance His Photography Career
Tell us a little bit about yourself I am the owner of Ismail Sirdah Photography and a long-time expert with various types of photography styles ranging from simple portraits to wedding and event images. I started when I was very young with nothing but an SLR camera. In case you never heard of that particular… Read more »
Real Estate Startup Shaking up the Industry
A few days ago, Marketing Moves was able to speak with Bryan Bowles, a serial entrepreneur out of the St. Louis startup scene, about his most recent venture, Transactly. In particular, we were interested in getting to know about his inspiration for the company, his marketing strategy for it, and some of the challenges he… Read more »
How to convince customers to buy CBD oil without getting fined
The thing I love about marketing is that it is always different. Sure, we’re always thinking about conversion ratios, our sales funnel, cost per lead, and other common metrics, but each industry and company will present unique challenges and opportunities that you will continue to test you as a marketer and entrepreneur. That’s why… Read more »
How local SEO can help your business
Marketing moves is, of course, a marketing blog. We cover all topics under marketing, whether they are digital or traditional or anything in between. The world of marketing is a big tent, and we all fit under it. However, being a business student and tuned into marketing as it presents itself to the world, it… Read more »
How to Create a Winning WOM Marketing Strategy
Wherever people gather, it is possible that a conversation may occur that results in one person recommending a product or service to another. It’s been going on as long as there have been products or services for sale, and it’s called “word-of-mouth” marketing. And here’s why it’s powerful. People trust recommendations from other people more… Read more »
6 Brand Marketing Tips for Small Businesses
Here is our next guest post! In 2018, it’s time to set your brand marketing strategy up for success! With so many different marketing channels and vehicles, it can be hard to find the plan that works for your business. In this guide, I’ll cover the brand marketing strategies your competitors will likely be using… Read more »
Specialize or starve – how becoming an SEO specialist became my goal
Entering college, there were so many options open. Even as someone committed to attending the business school, I still felt totally encompassed by all the different choices I had. There are dozens of different major/minor combinations you can pick from and even different class combinations within that. And then there are clubs and extracurricular… Read more »