Every business seeks to attract top-tier employees from thousands looking for work via Internet searches. To attract the best talent, you must present yourself as a high-value company where the people you want to hire would love to work.
You’ll run your vacancy announcements on your website or place job ads and link the application process back to your website. This is your potential employees’ first interaction with you, so it counts a lot. Remember that you compete with gazillion other sites on the Internet. People are now used to scrolling through things pretty fast. You have to be intentional about grabbing people’s attention, and here’s how to do that through your company website.
1. Have a Clear and Engaging Career Page
Creating a dedicated career page on your website is insufficient. The content you put on there should be curated to entice, engage and compel a prospective employee to want to work for you. Likewise, you must clearly state what you seek in a new hire. Ambiguity will fill your inbox with hundreds of applicants that don’t necessarily fit the opening.
2. Showcase Company Culture
It’s one thing to write a long paragraph on your company culture and throw it somewhere on the website and another to intentionally attempt to present your company culture as inviting, collaborative, healthy, professional, and growth-oriented. You do this through high-quality images and videos placed strategically.
It’s a show-don’t-tell affair. A picture is worth a thousand words. The International Forum of Visual Practitioners says that visualization is pretty effective from a human standpoint. It’s because we respond to and process visual stuff way better than any other data type, and our brains process images a whopping 60,000 times faster than text!
3. Benefits and Perks
List all the benefits and perks your company offers employees. Highlight the most popular ones you know any employee would be happy to see. A perfect one is flexible work hours. Millennials and Gen-Zs are about creating their structures and living free yet productive lives. According to Zippia, about 933,000 people in the United States are using coworking spaces. Join the revolution if you haven’t yet, and allow remote working. You are likely to attract a good crowd with that and keep them loyal once they are hired.
4. Mobile-Friendly Design
Nowadays, a mobile device is a tiny office you can hold in your hand and do quite a bit while on the move. Potential employees may not sit on a computer to apply. They’ll use their phones! You want to ensure your website is mobile-friendly and that load time is fast to eliminate the frustration that might make a potential employee abandon the application mid-way. In a survey, Kleiner Perkins Caufield & Byers found that, at 51%, mobile media time in the United States is way higher compared to 41% of desktop time. Make it worth their time; easy to navigate, engaging, not repetitive, and quick.
5. SEO Optimization
You want to attract organic visits to your business website’s carer page, right? Use search engine optimization techniques to ensure your job openings and career page appear in relevant local search results and on the first page of Google, Bing, or Edge results. With SEO, you can target those who visit your website based on their search behavior. Include words that people you want to attract use often or phrases they’re likely searching for on the web. This will increase your chances of being found by the right people.
6. Social Media Integration
Both social media and the website are equally important in effectively reaching your target audience. Social media allows you to share your company’s day-to-day ‘life’ with people, creating an opportunity for connections and relationships to grow. Integrate your social media platforms on the career page so potential candidates can connect with your company, familiarize themselves with it from a conversational perspective, and stay updated on new job openings.
7. Contact Information
You’d think this is obvious, right? It isn’t! Most business websites forget to provide clear contact information on their career pages, so interested candidates can quickly contact the HR team for inquiries or follow-up post-interviews. Frustrated and feeling lost, candidates reach out to receptionists or social media managers who probably have little to no information about the recruitment process.
Your website is not just for your customers. Consider all the audience types your website will encounter and try your best to cater to their needs, especially in customer and talent acquisition. These tips are sure to help you find the perfect candidate.
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