The best companies utilize every resource available to them to improve their operation. For example, your business can use statistics to better understand many elements of your operation and improve your market presence. Here are several ways you can use statistics to stand out in your field. They’re based on marketing your firm and tracking your market trends too.
Identify Unique Market Trends
Consistently research different market trends and statistics to determine how to focus your firm. For instance, you can highlight various services throughout your market, find those succeeding, and track why they might thrive while others struggle. This process gives you the help you need to continually improve your market presence and ensures that you stay on top of trends that might otherwise pass you by if you aren’t careful.
Apply Problem-Oriented Statistics to Illustrate Common Issues
Research different problems that affect your customers and use statistics highlighting how they affect them. For example, if you’re a basement repair company, you can discuss how, according to This Old House, 60% of all American homes have wet basements, and 38% have a high risk of basement mold. Information like this is often startling to your customers and will help them understand why they need your services.
Connect Useful Statistics With Your Company
Whenever you share statistics showcasing common customer issues, you need to connect them with your company in any way possible. For instance, you can highlight how your team understands the state of your industry and the steps they’ll take to manage common problems. Ideally, you want to position your company as an industry leader in your market, and using statistics shows that you’ve done your research and understand your customers’ problems.
Use Real Money-Based Statistics to Showcase Your Benefits
Your customers will respond to many types of statistics, but nothing catches their attention like cash-based stats. For example, you can share how, according to Fixr, quartz countertops typically cost about $75 per square foot on average and discuss other similar countertop prices. Then, share this information with them and highlight how certain products can save them money, such as cutting back on installation expenses.
Integrate Stats in All Your Content
Digital marketing is a significant part of modern business success, and you can use statistics in all your content to stand out. For example, try to find unique stats about your company, market, and services and spread them through all your content. Don’t make your articles boring lists of statistical information but spread facts and figures sparingly. Doing so helps your customers better understand how you can help them.
Highlight How Your Services Help Customers
When marketing your company using statistics, it’s important to use statistics that highlight the unique ways that your firm benefits others. For example, you can use stats that showcase the real benefits of your products or services and spread them through all your content. So, if you run a roofing company, you can share information like how, according to State Farm Insurance Statistics, a new metal roof may last between 40-70 years. Make sure to highlight why the information you provide helps your customers.
Track How Changes Affect Your Firm
Lastly, you can use statistics to gauge how changes to your workflow help or hinder your company’s operation. For example, when you integrate news sales procedures, use your profit statistics from before and after the changes to learn more about whether these methods are working for you. You can then draw from more advanced statistical analysis models to further understand your changes, including what other steps you can take to enhance your firm.
With the careful use of statistics, you may see improvements to your customers’ reported experience and your overall sales metrics. Customers will better understand the benefits of your services and why your company is worth hiring. Use statistics in these ways to market your services and streamline your daily workflow.