We’re nearing the end of 2022 and about to head into 2023. It’s that time on the calendar when business leaders begin to think about how they can supercharge their business results in the near year. If this is where you find yourself as well, then you need some general education tips about how to improve your business results moving forward. Luckily, we can provide all of that to you here today.
Focus on Online Presence
It has been said before, but it is worth repeating that you cannot overestimate the value of your online presence. in any kind of business that you do. Virtually every company is putting their services online, and it shows up in the numbers. The global web hosting services market is expected to grow from about $102 billion in value now to approximately $321.5 billion in 2025. That’s a substantial increase in market value in such a short amount of time.
To stay competitive in this landscape, you must look at how your website is faring. Many people put this type of work on the back burner as they focus their attention on other concerns. However, that might be a mistake. It turns out that the more effort that one invests in taking care of their website right now, the better off they are likely to be when going to battle against some of their rivals.
Most customers will check out a company’s website to see what it is all about before diving headfirst into doing business with them. Thus, it makes sense to invest time and resources into developing your website’s quality and information.
Make Signage a Priority
The type of signage that a company puts out in front of its storefront is more important than what some might think. Recent reports by Sign World show that 60% of customers say that a lack of signage keeps them from entering a business at all. If they don’t know what is going on inside of a business before they set foot in there, how can they trust what they are about to do? That is the thought process that many go through, and it is a big part of the reason why getting your signage just right is such a priority for many.
The signage that you put out for your business should detail the services that are offered as well as give a sense of the personality of the business. It allows customers to understand what they are potentially getting into if they decide to enter the business.
Be Mindful of Online Reviews
Anyone can say anything that they want to about your business and its operations online. The scary thing about this fact is that there is truly no regulation over the types of comments that they make. This is why it is on you to control the way that online reviews impact your business model.
Recent estimates say that approximately 87% of customers read online reviews of local businesses in their area. Those numbers are from 2020, but they represent an 81% increase compared to 2019. What this all means is that you can expect people to check out your reviews before doing business with you. Thus, you should prepare yourself for the reality that you need to take care of this now before it becomes something else for you to worry about.
Your reviews can be answered directly by you. Just make sure that you are respectful to those who have left reviews, and work to constructively address any issues they bring up if you’d like. They might be saying things that aren’t true about your company, but you need to maintain your professionalism and answer those reviews in a manner that is befitting of your company. Simply speak in an even and well-manner tone, and answer the questions or concerns that people have when they leave reviews.
Every new year poses unique challenges to a small business, but the thing to remember is that every challenge can be an opportunity to learn and grow. This kind of mindset can be integral to setting yourself up for success