A guest this week submitted a great interview with Ace Rashid. Below you can read some of their insights:

The most important thing for businesses in this digital age is to have a recognizable digital footprint. They have to be a part of the digital world and be known to at least their target audiences. However, since the internet brings together every business from every part of the world into the same place, the competition is fierce and ruthless. It is digital marketing companies like Ace SEO Consulting that help businesses gain the digital visibility they need to have to compete and excel. We spoke with the CEO of one of those firms, Ace SEO Consulting, a company that provides professional SEO services in Calgary.

Would you like to give a small introduction of yourself and your company to our readers?

Of course, I am Ace Rashid, the founder, and CEO of Ace SEO Consulting. Our company provides digital marketing solutions to small and medium-sized companies in Canada and the USA while operating out of Calgary. All my life, I have been associated with the IT field. I have started several businesses and spent two decades of my life learning, polishing, and improving marketing for businesses in the digital world. That’s just about what my company does for our customers too.

What would you say about the two awards that your company just won?

I could not have been prouder of my team. Our hard work, ethics, and integrity are finally being noticed. It is quite an achievement to receive two awards from two of the most recognized online services – The Manifest and Clutch. For those unfamiliar, they analyze, list, and review the best SEO companies in the world. The Manifest has considered us one of the top 10 companies providing SEO services in Calgary whereas Clutch has recognized us as one of the best digital marketing solution providers in Canada. I am happier for my customers than I am for myself because these awards will further strengthen the trust of our existing and new customers in our services.

So what do you exactly do for these businesses?

I don’t want to sound pompous here, but we do what’s most important for today’s businesses today, i.e. SEO. SEO is search engine optimization, which is a fancy term for helping websites rank higher in search engines. The higher you rank, the more traffic you get and the faster your business prospers. I would need a book to state all the benefits of being ranked on top in search engine results. Experts like to say, “This is where the money is.”

We can use various content marketing, back-linking, content optimization, on-page, off-page, etc. strategies to help a business’ website rank higher than its competitors. Our results are quick and long-lasting, but they are achieved through only ethical SEO practices.

Is SEO something that only big businesses can benefit from?

I would dare to say that the reality is the exact opposite. It is the small businesses that benefit the most from our services. Big companies are already searched a lot on the internet, which automatically boosts their rankings. On the other hand, you have to put in some true dedication into SEO strategies and techniques to bring small businesses neck to neck with the giants.

Is there any particular business that you helped rank high and you still remember it?

Most definitely! I think the first business that comes to my mind whenever I am asked this question is a Calgary Landscaping company. We were surprised to see the sheer potential and resourcefulness in landscaping work, but we were also shocked to see how much they were suffering because of lack of visibility on the internet and poor SEO rankings. This particular case was a true test of our skills and understanding of the SEO market.

It might sound like an exaggeration to say so outloud, but we helped this landscaping company boost its visibility more than 500%. Our services proved to be a significant breakthrough for the company, and it is reaping the benefits of choosing us as its Calgary SEO Company.

Is there any advice that you might want to give to youngsters who are studying marketing and want to become SEO experts?

The first thing I would like to say to the aspiring SEO specialists is that they should stick to only ethical SEO practices. Quick results are always attractive to customers and a great way for you to make money fast. However, these results don’t last. They can have the worst consequences for the company you rank higher through unethical SEO services.

Would you also like to say something to the website owners?

I highly encourage you to use only professional SEO services. More importantly, choose SEO companies in your area. If you live in Calgary, you should be bent on choosing a Calgary SEO company. What you might not know is that local SEO is more powerful for small businesses than overall SEO is. Another piece of valuable advice I would like to give to the website owners is that they must not try to do SEO on their own.

At first, SEO seems like a non-technical job. It is only after digging a bit deeper you realize how intricate SEO is. Not to mention the ever-changing search algorithms from Google that keep people like us with more than 20 years of digital marketing experience on our toes. SEO can have lasting results only when it is done professionally. When done non-professionally, this realm can prove to be a landmine wherein Google proves to be your worst nightmare when it comes striking hard on your website.

This concludes our interview with the CEO of Ace SEO Consulting, Ace Rashid. With several professional courses in the digital marketing realm, Ace Rashid is a beacon for not only the website owners but aspiring SEO professionals as well. If his firm can win such huge accolades with completely ethical marketing services, yours can too.