The home entertainment race has never been more heated, from the DVD copy programs available on the market, to the home entertainment systems that create a theatre atmosphere right at home, home entertainment continues to grow.While dominant players Foxtel and Netflix have long held the top tier spots in the industry, all that might be about to change. Entertainment and tech giants Apple and Disney are set to make their move into the home entertainment industry in just a matter of weeks. Apple’s on-demand platform is called Apple TV+, while Disney’s home entertainment on-demand framework is titled Disney+. Of course, the product page of each platform will be impressive, but that will prove to be just the gateway to all the magic and wonder that waits inside each of them.
While the names of these two upcoming home entertainment platforms are similar, that is about where the similarities between the two end. But to understand each of the two upcoming platforms in their depths, and their potential for impact on an already-strong industry, it is important to understand the position and promising future of the home entertainment streaming sector.
The end of an era in home entertainment?
The home entertainment industry has effectively been moving confidently from strength to strength over the years, most recently coming to the realisation that the game is about to change. Up until this point, Foxtel and Netflix have taken the top spots in the streaming service game, but when Apple and Disney release their own on-demand streaming services in a matter of weeks, that game is about to be turned on its head.
Is this the end of an era for home entertainment, or is there going to be little change, are the reigning leaders too cemented in their positions? Only time will tell, but the marketing approaches both upcoming platforms have taken – and especially that of Disney – prove a valuable point: that these are masters in their own games, and they know how to excel and expand. There is much to be discovered in the coming months, and it will be exciting.
The dawn of a new league of domination for Disney?
It is no secret that Disney has long held the title of the dominant force in box office entertainment. Now, as the company makes its move into the realm of home entertainment, it seeks to dominate that sector, too. This is an entertainment company that has capitalised and expanded on its longevity and success by buying out the most successful and highly coveted companies in entertainment (Pixar, National Geographic, Marvel, and Lucas Film being among them). Disney’s strength here is the wealth of content from all these empires that will be exclusively available on Disney+ – and then some, as more is added along the way.
Apple set to expand its successes to streaming market?
Apple has long been a dominant force in electronic technology. Most famous for its dominating presence in the landscape of laptops, tablets, and smartphones, Apple branched out a few years back to introduce Apple TV to the world. Now, it seeks to improvise and expand on its former success. In the coming weeks, Apple will release Apple TV+, a service free of ads and full of engaging content. And if Apple has proven anything throughout its years, it is that is only the beginning. Expect much more to come from this space.