These days, there is not a facet of modern life that has been left entirely unchanged by digitalization and technological advancement. Whether it is the channels that students go through to find supplements or help for their graduating assessments, or the marketplace itself (or any other aspect of life, for that matter), tech and digitalization have positively changed them forever, on some level.
The marketplace, for example, has had to expand online to keep up with global demand and expectation on the part of consumers. It is no longer enough to have a traditional brick and mortar business. Online is the new norm, and the website is the new storefront window.
This is a world that is positively immersed in and surrounded on all sides by digitalization and technological innovations, and at the heart of it all is the realization that every industry, including the marketplace, has had to go online (i.e. eCommerce) to get the kind of exposure and global audience that they ultimately need to have access to in order to succeed in an exceedingly competitive landscape. But even having a website is not enough anymore.
Today, the website must be perfectly crafted and maintained to have any lasting impact. Web development is as important to businesses today as their business name has always been. Including, we now realize the natural consumerism industry.
Clean lines and minimalistic designs
Being in the business of natural consumer products is a competitive plain to be in. It can feel difficult to know how to make an impact with your website without going overboard, and this is, unfortunately, the mistake that so many companies make when they go online.
In the natural consumerism industry, it is all about living clean and creating a structured lifestyle. So, let the website embody these traits, but make it pop. The baseline of your website should be clean lines and minimalism, natural colors and minimalist web safe fonts for html and css creating the foundations. Then, you can move on to the more exciting elements of web development for your website.
Vibrant bursts of excitement
While the baseline of the website should be clean and minimalistic, having vibrant bursts of color strategically placed throughout the site excites the senses and draws in the people visiting the website in question.
Whether you do this through graphic design elements, live videos, animation bursts, or subtly bold color demonstrations throughout the web pages, make sure that you incorporate vibrancy into your website in some way. After all, the natural consumerism industry is all about living a vibrantly bright lifestyle, right? So, bring that into your design. Make it pop.
Mobile-ready design before desktop
The number-one must-do these days for any web development project is to make the website mobile-ready before it launches. It might sound extreme, but think of it this way: consumers today are busier than ever before, and they do not have the time that they used to have. They spend most of their time online, on their phones.
Nobody likes having to fill the gaps and deal with a jolty, fractured website on their smartphone. While desktop-ready used to be the be-all and end-all, it is now mobile-ready design. Have both incorporated – make all your consumers happy, on all devices, at all times. But be mobile-ready first. Cater to the majority, and then to everyone.