Marketing is often an extremely expensive facet of owning your own business. Not to mention it can be rather intimidating. No matter if you have a small, medium, or large scale business, if you are a business owner, you likely want low-cost or free options for marketing your goods and services to wider audiences. A larger audience could mean more sales, which means more money in your pocket. Any way that you can save costs while growing your business is a great way to go. The following are three strategies to consider to help you develop your business marketing in low-cost ways.
Invest time in a robust social media strategy
One way to increase your marketing reach without sinking a lot of money into something is by spending a little more time developing a thoughtful and unique social media strategy. Twitter, Facebook, and Instagram are all free to use, and with the many Americans checking their phone each day, using these social channels can be a surefire way to make sure your social media strategies are being viewed. In fact, Americans have been found to check their phone up to 80 times a day. That is 80 opportunities for them to see your messaging.
Social channels are a great way to extend reach and get more business. And you’ll be in good company online, as an estimated 90 percent of United States businesses use social media. Making sure your messaging is robust will be a great way to stand out from the pack while still being very visible and on-track to compete with other businesses.
Keep and foster good customer relationships
Do not underestimate the power of simply keeping great relationships with your existing customers. Word of mouth marketing strategies account for 13 percent of consumer sales. Maintaining good relationships with your customers means that they will be more likely to suggest your business to friends, family, and others in their network. You can do this in a variety of ways. One way is by making sure your existing customers are part of a nice loyalty program that provides them discounts or other perks. You should also make sure that you are utilizing customer feedback surveys so that you can continue to grow alongside your customers. One last thing to remember about having good customer relations is that you should always ask for testimonials from satisfied customers. These testimonials can also be great social media content, after all.
Utilize ringless voicemail
An additional tip is to consider using ringless voicemail. Ringless voicemail is a method of disseminating marketing messages directly to the voicemail boxes of potential customers. It bypasses any ringing and answering, and will go straight to their voicemail inbox, which ensures that each individual called will receive the message. That means no more telemarketers having to endure endless calls, both ignored by the recipient or met with angry hang-ups. Many ringless voicemail providers offer free ringless voicemail sign-ups so that you can decide for yourself if the service is right for your business before you buy. And, the services are often low-cost for how many features you receive. Ringless voicemail can save you a lot of time trying to reach customers by simply letting you get directly to their inbox. The time saved is time you can use crafting your marketing message to ensure you get calls back about your goods and services, and more sales in the long run. It will also increase employee morale by reducing the amount of time your staff must spend on the phone getting treated poorly or hung up on.
Marketing can be expensive, but using these three resources, you can save time and money on marketing, all while increasing awareness to your business.