Millennials have been blamed for killing virtually everything – from marriages to the economy, there is nothing the Millennial has not been blamed for. It is safe to say that Millennials have not had it easy. The economy was broken when they inherited it and after the high divorce rates of their Baby Boomer predecessors, who could blame them for shying away from wedding bells? Millennials are truly an under appreciated generation which should really be applauded for making money from social media.
From networking to banking?
Before Facebook, there was Myspace and Friendster, desolate places on the internet that has faded away to obscurity. Back in the day, it was all glitter gifs and MP3 plugins. After Facebook took over as the social network, things slowly started to change. Mark Zuckerberg found a way to monetize the platform and it did not take long before users started following suit, especially when pages were implemented and users discovered that they are able to bypass the friend-list limit and have fans instead.
From there, it was a short jump for those with a high following to start charging for their posts, a culture that was adopted from the short-lived boom of bloggers and eventually leaked to Instagram, giving rise to many aspiring models, photographers and giving them the potential to tap into social media advertising.
Helped along by sharing sites
The second most influential social network is Youtube. With the slogan “Broadcast Yourself” and the belief that everyone has a story to tell, Youtube managed to grow exponentially before being acquired by Google a year after its conception. Following that, they started a revenue sharing option with its users, allowing them to earn simply by sharing their videos on the platform.
This opportunity has really shaped how far Millennials have come – from rejecting and failing at the traditional 9 to 5 desk jobs that has shaped their parents, the new generation of social media users were able to capitalize on this shift in consumerism and begin the life of envy.
As long as #goals are trending, influencers aren’t going anywhere
With the freedom of being able to do whatever they wanted to, Millennials (and even some Baby Boomers) jumped on the bandwagon, sold their worldly possessions and began a nomadic life which has captured the hearts and imagination of everyone with a screen. Being a digital nomad seems like a rising trend that is not going anywhere anytime soon because despite having a large fanbase, not many people are secure enough to brave that lifestyle, choosing instead to live vicariously through their feeds. It is simply much easier to scroll on an iphone and look at what is going on in the world rather than actually going out there and experiencing it for yourself – after all, experiencing it secondhand is also an experience, is it not? From product reviews to travel stories, as long as there are enough eyes stuck to screens, it looks like social media influencers are here to stay.