Social media has bloomed over time to become this incredible and innovative multitool in the digital age. Of course, every feat of technology has its own unique impact on the world, but in the case of social media, the impact has been varying. Initially starting out as a virtual network of social communication platforms, social media has since blossomed to encompass so much more than its initial reaches. Today, social media is a digital marketing strategy that spans the globe. Hailed as a multitool in advertising and marketing in the digital age, social media has proven its value time and again.
Social media was not always the powerful digital marketing strategy that it is, but in recent years it has more than made its mark on the modern business world, doing its part to establish and then transform businesses across varying industries around the world. These last few years have seen the rise of digital marketing, with social media standing firmly in the forefront of this new age in advertising and marketing.
Modern consumers’ focuses have changed
It is no secret that modern consumers have a different focus than those before them. Before social media was invented, consumers got a lot of their marketing intake from traditional marketing efforts, like print marketing and door-to-door sales tactics (to name a few old-school marketing trends). When technological advancement first became a mainstream concept brought to vivid life, it took just a little bit of time before traditional marketing efforts were no longer as effective as they once were; traditional ideals were out, and modern marketing was in.
Modern businesses have taken note
The businesses that flourish and thrive today are the very same companies that have thrived on looking long and hard at the way that modern consumers pay attention to marketing efforts, and putting their newfound knowledge into practice. Consumers today spend more time than ever online, and so the businesses that are most successful are the ones that use that reality to their distinct advantage. Social media marketing is the perfect way for businesses to establish and maintain strong consumer relationships and trust.
How businesses are using social media marketing
Social media marketing is powerful because it effectively places both businesses and consumers in a circumstance of having intermediate ties, always. Through social media marketing, businesses have complete control over how they come across to consumers, and yet they have no control at all – it is a unique line to walk. Businesses can alter their power appearance through social media in a few ways, one of the most common and effective being the notion to buy Instagram likes.
On the other hand, in using social media to promote the business and stay in touch with consumers (both existing and prospective), businesses put themselves in a vulnerable position – consumers are more in control, and have the power to make or break a business’ reputation with a few clicks on their keyboard. This is a brand-new era in marketing, and social media is leading the way into this new future.