The world of social media has created endless opportunities for businesses and people to market and brand themselves. Through hashtags and engaging visual images, brands can reach potentials followers from all over the world. Today, there are over 800 million monthly users on Instagram. That being said, brands from around the world are running to social media to get brand recognition. Though gaining followers isn’t as easy as it looks, it doesn’t mean you need to buy established Instagram accounts to be seen. Starting from scratch is possible. But, you’re going to need to do more than just posting a photo.
Many people underestimate targeting a niche audience. However, it’s the best way to gain followers. Of course, you want to reach out to as many people as possible, but that never works. Instead, target a niche audience. Everyone likes different things, but if you focus on a niche audience, you’ll receive a higher response. Why? Because it feels more personal for them.
If you really are focusing on gaining followers than you’re going to need to monitor your profile’s analytics. An analytic platform will allow you to watch post-performance, follower demographics, and hashtag efficiency. By doing so, you’ll be able to understand what your followers are interested in and provide them with more meaningful content and interactions.
Timing is everything
If you want your Instagram photos to be seen, you’re going to need to post them at the right time. Naturally, you’ll need to find what times work best for you – this is where analytics play a crucial part. However, there is a general belief that between the hours of 2 a.m. and 5 p.m. EST are ideal for people to see your posts. Now, you need to remember that gaining “likes” doesn’t mean you’ll gain followers. To get them to click the “follow” button, you’ll need to make the content on your profile worthwhile for them.
This is hard. When you do not see progress, it’s easy to stop everything. However, this is also the moment where you need to push yourself forward. Create a weekly schedule for when and what you’re going to post. Your followers need to know they’re going to receive a new post from you. So, if you decide to post daily, then you’ll need to keep it going. Consistency will create a loyal following.
Content will always be king. At the end of the day, you’ll gain followers based on your posts. Instagram is purely based on visual content. You don’t need to be a professional photographer, but you do need to take photos which are captivating and engaging. Download a photo editor onto your phone to fine-tune your images.
Though we think social media is an easy way to gain followers, it can actually be quite a challenge. However, if you stick to these tips, with time, you’ll be able to create a loyal following who enjoy engaging with your brand. And that is something money can’t buy.