When it comes to technological innovation and digital advancement, it is fair to say that there is not a facet of life that has been left unaffected today. The marketplace and how we consume and sell, for instance, has been (and continues to be) dramatically affected by the rise of the digital age. Today, the modern marvel in the marketplace is the arrival and subsequent steady surge in ecommerce. In short, ecommerce refers to the purchase, or sale, of goods through the worldwide web. Essentially, ecommerce is the digital iteration of traditional marketing ideals and values, and it is making waves around the world.
The traditional way of marketing
Traditionally, advertising and marketing were carried out largely – if not entirely – on local grounds. This meant that businesses and empires had the accessibility to marketing efforts on a local level that allowed them to expand and elevate significantly. Whether that was through word-of-mouth marketing, print marketing, or any other manner of traditional marketing strategies, the end goal was the same: to reach as many consumers as possible, to gain as much traffic as possible. In those days, before the internet, there was a definitive limit for consumer reach. And then along came rapid digitalisation and technological advancement.
Digitalisation disrupts the sector
When digitalisation and technological advancement disrupted the marketplace, it became very obvious very quickly that change was well underway, and that change was going to have astronomical impact, both initially and on an ongoing basis. What became overwhelmingly obvious in the marketplace was that digital innovation (i.e. ecommerce, in this case) presented all-new statutes of limitation. In short, there were no longer geographical boundaries that limited business’ potential in the marketplace.
Thanks to the internet, businesses had a global platform, and their reach became limitless. All they had to do was be smart with their marketing efforts. And so, that is precisely what they did. The magic in ecommerce was that businesses could reach the entire world with one website, one post, one comment. The rules of marketing were being shaken and stirred, and the result was an all-new landscape that was positively changing the game. In fact, it still is, even now.
Why ecommerce is such a stroke of genius
Ecommerce is the best of marketing in one amazing and diverse little package. Everything from promo codes and offers to overall representation of a business can be, and is, handled online for the most part (if not entirely). If there is one thing that modern consumers value above all else, it is convenience. Modern consumers are busier than ever, and they simply do not have the time to be engaging and consuming the traditional way (i.e. at brick and mortar stores). Ecommerce gives them the opportunity and the means to shop online, at their own convenience. It is efficient, it is convenient, it is fast. And that is why ecommerce is a stroke of genius in this modern age run by digitalisation and tech.