Digitisation has struck the automotive world in more ways than it was expected to this early on in its disruption of the industry. Innovations like Bluetooth connectivity and integrated GPS systems were the humble beginnings of technological disruption, and now we are seeing the initial developmental stages of semi-autonomous vehicles being tested. This is just the first step to fully-autonomous transport systems and even so is an entirely new revolutionary introduction to the automotive industry and the world. Everyone wants a piece of the pie, and the demand is only going to increase as time goes on. Even now, we are seeing interest from all over the globe, even from some unexpected places and revenues. From fleet leasing companies to the empires themselves that make the cars, technological advancement has begun to play a steadier part in the story of automotive evolution.
In the wake of such technological advancement throughout the automotive industry, it is somewhat surprising to note that the purchasing experience itself has moved at a snail’s pace, barely evolving since the first car dealership opened its doors more than a century ago. Technological advancement has done incredible things for the automotive industry, but now the heat is on and the pressures are rising for those that work in the industry to step up and adapt to tech-woven sales techniques. This means not only will traditional selling methods be interwoven with modernised updated versions, but digital extensions such as websites, email updates for interested buyers, and mobile applications will drive sales higher. Sales aside, technology is set to take the automotive industry digital…and that advancement is much closer than some people may think.
Over the last decade there have been continuous changes that have contributed to the further evolution of the automotive industry. In fact, it is expected that by 2020 the digitisation and technological advancement of the industry will have amassed a further $82 billion in investments. Semi-autonomous vehicles are incredible feats of technological advancement in transport and engineering, but this is just a glimpse at what the future of the industry has to offer. Drivers today are intrigued by the concept of having to have less manual control over their vehicles, but they are aware of the implications that first introducing such technology has had. There is very few (if any) revolutions that did not require a trial period to fine tune their craft, and the innovation of semi-autonomous vehicles is no different.
The difference between this innovation and most of the others that have played out in the automotive industry over time is exactly this: taking vehicle control out of our hands – even if only partially to begin with – frees up a whole lot of time to be more productive with our day. While we presently have to focus all of our attention on the road and driving, the (potentially near) future hints that we will have more time to spend organising to do lists and setting reminders, doing business over the phone and organising social events, or just generally having time to ourselves in between tasks throughout the day. It is the dawn of a potentially life-changing revolution, and more and more people are jumping on board.