Entertainment as a form of leisure activity has evolved over many years through concepts of amusement and sports. Entertainment business or the mass media industry so to say is a vast content generating industry that is responsible for the creation of large amounts of data in the form of audio/visual content. Commonly called as the “show biz” – the word biz referring to widely produced performing arts like music, theatre, film across all mediums; print, radio, TV and live performances.
The entertainment business has progressively transitioned from the days of circus and contact sports to the current days of live content streaming and video on demand. With the huge influx of digital media that also owes its popularity to social media, the entertainment industry has formed the strongest foothold in the business arena in the current times. The popularity of the industry has been growing manifolds recently specifically content in the internet video arena, which may also be attributed to one of the main causes of the decline in popularity of forms of print media like newspapers, books and magazines.
The huge influx of robust talent that the industry has seen has been no short of an achievement too. In addition, the amount of influence the ‘celebrities’ have over market trends is incomparable. The international market has adopted and taken to the idea of celebrity promotion at an insurmountable speed. There is a crossover of artists throughout the world that has led to an expanse of entertainment content and promotions. A booking agency can make finding and booking celebrities a streamlined affair.
In today’s age, all businesses are in some form or the other dependent on the entertainment business for their own business. What with promotions, advertisements, endorsements by celebrities and social media promotions, in the times of a highly digital savvy world, it has become crucial for a brand/business entity to find a place and make its mark in one or many spheres of entertainment in order to sustain the highly competitive business times. Advertisement, a major form of brand/business promotion has been increasingly branching out over publicity, social media outreach and celebrity endorsements. Now, more than ever, it spells doom for a brand/business that refuses to indulge in advertisement and/or promotion in order to expand sales. It may appear as if this is a mere indulgence, fanfare so to say which would require an extra budget, money that could otherwise be used in far better prospects of manufacturing. However, it is important to understand that it is with this budget spend that the manufacturing budget can be optimized and that is co-related in an inseparable way. A successful marketing plan capitalized by audio/visual forms is the key to a guaranteed outreach and brand/business recognition.
Especially in times of an exponential online market, where people do not refrain from making purchases online at one click when they come across an advertisement or PR material of a product, marketing with the entertainment industry is the way to go for any business entity.