Digital marketing has played a pivotal role in the ultimate longevity and success of businesses everywhere. The next natural progression in marketing, digital marketing has proven that the best way to become a leader in any given industry is to lead by example. Using current and predicted trends to propel your company forward and send it soaring to the top of the leaderboard is the best way to prove to the masses why your company is the one to trust. Whether you do the research, implementation, and carry out the execution of it all yourself, or hire a trusted and accredited digital marketing agency, the point remains the same: you must use digital marketing going forward if you want to cement your place. For the remainder of 2018, and going into the beginning of 2019, there are three key innovations in digital marketing that every company should make primary use of.
- Live video
Live video is relatively new as a digital marketing strategy, and it is already proving itself to be a key instigator in bringing a business to new heights. The entire concept of live video is to connect and interact with a brand’s consumer base in real-time. The benefits are obvious. Consumers feel more connected to the brand through being able to see them in their current stages. Additionally, the consumers also feel emboldened to embrace the business more wholly, asking more questions and subsequently getting more information, faster than if they were to ask via an Instagram post or through email. Live video is providing both businesses and consumers with a unique opportunity for more advanced real-time connection and interaction than ever before, and it is doing so with a newfound zest. In 2019, expect more businesses to embrace live video as a digital marketing tool. Beginning the trend now will not only put you ahead of the competition, but allow you a kick-start of connection with consumers that will embolden brand loyalty and consumer trust.
- AI, automation, and chat bots
Artificial intelligence is largely tipped to be the single biggest innovator in digital marketing going into 2019. Already we are seeing the beginnings of this technology, and already are businesses embracing it and using it to drive their brands forward and upward. This year alone, AI, automation, and chat bots have been implemented in their initial stages, into business models such as live chats, online shopping, and order tracking (order tracking has been around for years, but the continuous improvements mean that it is hotter than ever before). It could also be implemented for learning how to trade, or as the French would say: comment trader. AI is set to ignite an entirely new evolution – jump on board now. It is likely to be the core of future digital marketing and the heart of many (if not all) thriving businesses.
- Voice control
Voice control is an interesting concept because it has literally only just begun to be used in businesses for marketing purposes. Going into 2019, voice control is tipped to take off primarily because of its overwhelming impact on consumer trust and loyalty. Consumers will be able to use their most unique trait – their voice – as a key to open their own accounts, activate order tracking, and maintain awareness.