“Business is business” as they say, the ambitious and opportunist, when confronted by an obstruction, implying that they will not be hindered from pursuing their ambitions of conducting business and making money. Communication in this sense is important for business but there are also certain principles that business people will never give up on, such as profitability and reputation. However, as business is changing skin and progressing towards a more transparent and constructive format, communication is re-gaining importance and leading numerous businesses to bond with one another or simply reach out into their respective markets more efficiently. This is why several companies are hiring communication specialists to work on public relations campaigning, while interpreters for conference events are also becoming more important to ensure that such organizations take place without any glitches. The business media is equally indulgent in emphasizing the role of communication in the new age of business and is frequently publishing works to inform their readers and the market alike, about the strategies and tactics of communication which will lead to higher productivity and efficiency for all the players involved in the given set of relations.
Business speeches and conferences are becoming more popular every passing day and there exists significant competition in the sector, regarding who will give such speeches and for what reason. Steve Olenski for The Huffington Post has come up with a list of great business speakers in his article, within which three names stand out: Alison Levine, Jeremy Gutsche and Michael Brenner. According to the author, Ms. Levine is “one of today’s most inspiring speakers for any audience” because “she combines her talents as a mountain climber, professor, speaker and leadership consultant to thrill audiences wherever she goes.” After writing a couple of books on the subject of business success and stability, she became a full time speaker whose main concern at this point in her career is to reach out to struggling individuals and companies to tell them about how business is just a steep mountain slope that is hard but not impossible to climb. In other words, her words of motivation are cemented in reality and therefore her ideas about innovation are valuable to many. Mr. Gutsche on the other hand has no adventures of such nature but is also a “bestselling author, an award-winning innovation expert, and one of the most sought-after keynote speakers on the planet,” according to Olenski. Among the guru’s favorite subjects to speak of regarding modern day business are “disruption, innovation and making change happen inside companies” which have managed to attract the attention of millions of interested eyes and ears all over the world. He is a connection seeker and therefore manages to evaluate the good with the bad to directly target important issues, motivating those in his audience who are currently losing and winning in their lives and ventures alike. Mr. Brenner is a marketing guru and currently serves as the CEO of Marketing Insider Group and incorporates “marketing, leadership, customer experience, storytelling, and employee engagement” into his speeches. In his vision, customer-centric business strategies are the only true winners because only such strategies can provide the optimum combination of intelligence and direction in the long run. In other strategies, either smart people fail because of poor guidance or dumb projects are presented in the most effective way and essence wins over packaging. It would be a good idea for anyone interested in rising up in the world of modern business to pay attention to Olenski’s words of wisdom and catch one of these speakers the next time they show up at a local venue. After all, their experiences and ideas have motivated thousands of winners and none of them seems to be wishing to slow down any time soon.
Imagination is an unusual form of communication that enables the imaginer to be able to convey messages of intense content and high relevance with ease. Not surprisingly, one of the most obvious reasons why the business world of today is being criticized by many is that most businesses do not value imagination, let alone involve it in their strategies, products or presentations. Faye Holland for The Guardian incorporates the notions of innovation and creativity within the context of modern day business to provide a synthesis of meanings and strategies. The author refers back to her days at IBM when her team had ’24-hours Ideas Jam’ which made it possible “for employees across the business to share ideas and it was something everyone looked forward to participating in.” According to Holland, these ideas would occasionally be groundbreaking and the sense of innovation they brought would help the IBM administration take notice of certain realities to enhance their business. She believes that true business success is all about imagination and collective effort and therefore the company administrations are entitled to bring down the barriers to communication in the name of maximizing both. The author then refers to failure as an “important part of innovating” because “innovation requires businesses to be brave, as not all ideas will work.” In the pursuit of true innovation and the maintenance of stable and profitable business, it is important for companies to develop and sustain working environments that “encourage new ideas and to allow for those ideas to sometimes fail.” Naturally, it is not possible to create such environments without being creative about solutions because direct approaches usually fail in serious matters of concern in modern day business because they have already been tried in the past and counter-measures have been developed against them. Creative ideas on the other hand, focus on new ways and methods which means that they cannot be strategized against and as long as they are rational and logical, they will probably bring success. Holland then speaks of the ways to ensure business innovation and summarizes her solution as being “ideas people,” meaning that a business can only innovate continuously if it is provided with valuable and relevant ideas by its crucial members. The author concludes her article by naming startups as the new winners in the game because they are open to trying new things and following up on the innovation(s) such courage brings to their organizations and the market. Needless to say, since most such startups are filling gaps already existing in business networks, their creativity is an unquestionable aspect of their existence and possible success.
Technology has always been a friend of communication and in the current age of smartphones and portable internet access, it is also breaking ground for business all around the world. This is especially true for the lesser developed areas of the world where opportunities have always existed, waiting for their turn to be discovered and materialized, enabling entrepreneurs to come up with business solutions on the go. Suzanne Bearne for BBC News reports on the current startup explosion in Myanmar, where the history of isolation with dictatorships and international sanctions ever present, is now being re-written through business ventures to integrate the country back into the global network. In a society where even the simplest farmer is using a smartphone to keep track of news or simply to check up on Facebook, the GSM investments have surely contributed to the establishment and expansion of a cellular information network, which has made it very possible and profitable to invest into projects such as service websites and smartphone applications. In the Phandeeyar region of Yangon, Myanmar’s capital city, a startup accelerator program has been launched to fund aspiring tech-related startup projects, currently working with seven business ventures. Among them is ‘Shwe Bite,’ a simple online marketplace which “delivers home-cooked food to offices” and has sold more than 5,000 lunch boxes, each costing 2,000 kyats (£1.07)” since its launch in 2017. The main problem with respect to the newly developing urban food culture is that there is absolutely no connection between clean and tasty food producers and business offices. Moe Htet Kyaw, the system’s founder and current CEO, finds this situation to be interesting because most women in Myanmar are unemployed and sit at home cooking all day and most offices are in dire need for clean, tasty and nutritious food. Therefore, the entrepreneur only made it possible for the two camps to be able to communicate with one another and managed to profit in the process. Today, the company is seeking to expand its business beyond the capital city, into smaller yet potentially profitable business markets, where a similar disconnection probably exists between local food producers and business offices. ‘Shwe Bite’ is a good example in this sense because it is a very simple solution to a massive problem that has been known to bring down productivity in business ventures. The stroke of genius in this sense was initially to observe the situation and eventually develop a reliable information network to help tackle it. As more housewives and hungry office workers are connected with one another through internet communications, Myanmar’s business world will benefit from working with valuable employees who will give 110% with stomachs full with delicious and healthy local dishes.