One of the most common ways to keep your subscribers interested in your website, product, business or blog is to send them an email or a newsletter at predefined intervals. A newsletter here refers to a document or a publication which consists information, highlighting your latest updates, offers, happenings, contests if any or any other form of content that succeeds in making the reader visit you again. Following are a few things you need before starting a newsletter:
- A good autoresponder: Autoresponder is a program which sends a computer generated text in response to every email that is directed towards it. These can be frequently used for handling traffic to your website/ blog effectively, as a way to increase your profits by saving time and for maintaining your reader’s agreement. Understand that no person is really keen on reading a computer script in response to their e-mail, therefore, it is necessary that you are concise and keep it short. Mention that you are sending an automated response followed by the reason you are doing so. End it with a polite note of getting back to the sender in a specified time frame. Make sure you stick to the time frame you mention. Delayed responses serve as the biggest turn-offs.
- Appropriate technology/software: In the digital era when people of all groups use a smartphone to stay up-to-date with their daily requirements, it is important that you design your newsletter to be smartphone-viewable or mobile-ready. Most of the times, especially if your newsletter involves not just endless paragraphs of text but also images and embedded videos, the newsletter may face some technical difficulties when it is opened on a mobile phone or any other device. Therefore, consider investing in a software or technology that make it easy for you to customize your newsletter or get a professional to help you set things up. You can also refer various resources available on the internet (for example, Online Dimes) if you’re on a small business owner on a strict budget.
- Explain your presence: Most of the users, after signing up for a website tend to forget when and exactly where did they sign up for a newsletter to appear in there inbox, hence, it is important to make your side clear to avoid false reports of spam. Every time you send a newsletter, include a little prompt for the user explaining exactly how he made it to your mailing list.
- Link to your website and social networks: The prime motive of a newsletter is to make sure that the readers visit your site again for which it is very important that you provide all the necessary links to your website as well as social networks so that the reader can connect with all your latest updates and happenings as social media is one of the biggest platforms to increase your customer base.
- The Opt-out link: Your newsletter should consist of a visible unsubscribe option for readers who do not want to receive any kind of further emails from your side. Respect the reader’s privacy and convenience here as it is better to lose a reader with dignity rather than losing out of your credibility by being reported as spam.
- Personal touch: It is very essential to interact with the user not only in an attempt to promote your products, website or business but to establish a more personal relationship with them. Make them believe that you are real people representing an organization by describing a little a bit of your backstory and the services you have offered in the past. Including testimonials from previously satisfied customers goes a long way in ensuring that the readers trust you.