Over the past week, Instagram has been at the top of the technology news charts. Facebook acquired Instagram for $1 billion in 2012 and has been implementing user- friendly and popular changes to the features that the app provides since then. Since the end of May, The photo sharing app has updated users on how to “mute” or get “caught up” on posts, about how they as a company determine what photos are chosen as relevant and popular for each user, and about how they may soon be able to post longform videos.
1) “Mute” and “Caught Up” Features to be Implemented Soon
The new “mute” and “caught up” features will make each users feed more unique to them and their Instagram experience. By choosing to “mute” or hide photos and videos, users can continue following someone who may post content that they don’t like, but they will not see those user’s photos in their feed. The “all caught up” feature lets users know when they have seen all posts by those on their following list. This will help ensure that users are not spending too much time on the app viewing images and videos that they have already seen. Instagram plans to implement these features in the coming weeks.
2) The Instagram Algorithm Has Been Cracked
Mid- 2016, Instagram changed the algorithm that showed users the most recent posts by those with whom they follow and made it so that the most popular posts would be shown instead. Users were not too happy with the idea but data shows that it is making the typical user experience better and more personalized to each user. TechCrunch discovered that the new algorithm learns a user’s behavior, including who they follow and how they interact with those users, to create the most personalized feed for that person. By analyzing a user’s past interest in previously posted content, how recent a post has been posted, and how much interaction has occurred between a user and another user, Instagram builds a personalized feed for every user, picking and choosing carefully which images and videos to show on that feed. This change makes third-party apps, like this Instagram liking bot, more effective for users who are running an Instagram for a business or company, as they will be able to share content and follow users that closely match their marketing needs.
3) Longform Videos Coming Soon to Instagram
A new Instagram video feature may be coming to the app, soon, according to the Wall Street Journal. The new video feature would allow users to share hour-long vertically filmed videos. Previously, Instagram has had a maximum video length of one minute. This change will push users to share more professional videography, including ads and short films. Instagram is still in the talks about the new longform video service, adding that changes to the idea and implementation of the new feature may happen before the it is released.