Any business in today’s world needs an online presence, and like the brick and mortar facades of yore, a website is a must to represent your trade. So how do you go about getting a website? If you are a big company, an in-house tech department takes care of your needs, and if not, there are many options available in the market that can fulfil your needs.
It is important that you choose the right services that fit in with your needs rather than go shopping looking for the best bargain. Web hosting services coming with low prices will likely be cramming loads of customers on one server, thereby affecting the download time and customer services.
Another disadvantage of hosting on a crowded server offering economical rates is your co-hosters might be running insecure applications or compromised software (software like WordPress and Joomla , though popular, need to be constantly updated for security reasons). This can make your site vulnerable to hackers and attacks. With cybercrime a huge issue the world over, it is important that you protect your and your clients’ data. The web hosting services should come with inbuilt malware fixes.
Also there are chances that the server’s IP address may also be blacklisted due to insecure software. This in turn can impact your business with emails bouncing and you search ranking disappearing.
It is important that all your data is backed up, so before signing on the dotted line make sure that the web hosting site provides such a recovery service. What is the kind of support that the host provides? Do they have a24/7 dedicated customer service? Or you could end up with an unresponsive page on your website with no quick solution in sight.
Keep in mind the load speed ( the time taken to load your website) when choosing a service. This means across all devices. With smartphones and mobiles becoming the “weapons” of choice, speed on mobile devices should be of particular concern. The average browsing time on mobile phones is much higher than other devices. Mobile digital media time in the United States is now significantly higher at 51 percent compared to desktops (42 percent).
The implications for business are that you need to provide a streamlined, consistent ,multi-platform experience over devices. Load speed is also a variable in Google search algorithm.
Make sure that the software you are running is compatible with the ones offered by the hosting service. Most offer standard software or have not incorporated the latest versions, which might become a problem later on if your business needs change or you upscale. This is especially a problem with e-commerce sites that run on heavier and more exotic tools.
To avoid the problems of crowded hosting services, compromised software, better ranking and compatible upscale software, one can opt for either Solid State Drive (SSD) hosting or a Virtual Private Server (VPS). Alternatively, opting for dedicated servers gets you an entire server to yourself. There’s no sharing of CPU time, RAM or bandwidth and it can be configured, upscaled and tweaked according to your needs.
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