Typically, when selling a home, you partner with a real estate agent and agency for marketing support. With the growing for sale by owner (FBSO) market, however, homeowners are venturing out independently in an attempt to secure a sale. This can create significant barriers to success, compared to selling the same home via an… Read more »

How can you measure the power of a brand? Branding is the underlying identity that runs through a company’s marketing and advertising campaigns, and the reputation that instantly marks any new products or services it offers. With enough brand equity, a company can achieve lasting consumer loyalty, and rest easy knowing its future products will… Read more »

A lawsuit is a legal proceeding by one party against another in a court of law. Civil lawsuits refer to proceedings wherein a plaintiff claims to be harmed by the failure of another party to fulfill its legal obligations. Lawsuits are serious business in terms of time, money and energy. Litigation is a time-consuming process…. Read more »

By now, most businesses are aware that a Fair Trade certification exists. However, only a fraction of companies ever seriously explore pursuing it. Why is this and should more businesses have a change of heart? What is Fair Trade?  Poverty, climate change, child labor, sex slavery, and unsanitary working conditions – these are just some… Read more »

For every great idea, there is a great app… At least, in this 21st century. While the same cannot be said for every consumer business such as restaurants or retail, it is useful when the idea improves or adds convenience to daily lives. One example of this are communications apps that allow users to send… Read more »

The recent surge of innovation in the automobile industry brings with it a whirlwind of opportunities. Technology is quickly transforming the way transportation is done with consumer behavior and expectations closely following suit. Today’s tech trends for the automotive sector are paving the way for mass adoption of AI (as seen in the progress of… Read more »

Any business in today’s world needs an online presence, and like the brick and mortar facades of yore, a website is a must to represent your trade. So how do you go about getting a website? If you are a big company, an in-house tech department takes care of your needs, and if not, there… Read more »

Have you ever wondered how many household items, common not so long ago, have all converged on to one single platform: the humble smartphone? For a couple of hundred dollars, you get to buy one single, hand held device that performs the role of a telephone, camera, alarm clock, telephone diary, road map, photo album,… Read more »