[Disclaimer: This article was submitted by an Indiana University student and has not been edited or censored. Recently, there have been cases of students submitting articles to Indiana Tech with subtle advertisements that were undetected. If you detect any advertising or offensive content within this post or its comments section, please report it and we will promptly remove the article if necessary. Thank you.]
CTA is the ultimate conversion technique for any website. It stands for “Call To Action” and usually comes in the form of a button which when clicked, takes the visitor instantly to a conversion page. The conversion page could be a sign-up page/form, a landing page with a freebie, a contact form, and so on. CTA buttons creats a deeper connection between site visitors and the website – transcending visitors into customers.
There are various kinds of CTA:
- Register Now
- Start Your Free Trial Here
- Make Appointment
- Request a Call
- Download free e-book here
- Register for a Free Consultation
- Buy Now
Why is CTA so important?
Assists in lead conversion
The crux of CTA buttons is to compel visitors to become leads or actual customers. They give a prominent direction to the visitor after you have already enticed them with a sales pitch or attractive home page. Importantly, CTA buttons take your traffic to the next level where you have a better chance of inspiring them to become paying customers. Thus, CTA buttons are vital tools to enhance your overall business revenue.
Versatile placement assures increased revenue
Though we often discuss CTAs in the context of websites, CTAs can be placed on just about any digital platform. These include any social media page, blog or even emails. Their versatility enables you to compel your visitors to sign up from all sales channels. More opportunities for customer registration or visitor conversion almost always lead to increased revenue.
Efficient finishing touch
CTAs serve as a productive finishing touch to any sales pitch. No matter how brilliant your marketing content is, you won’t be able to capture visitors if you are not smart enough to close with CTAs. CTAs placed at the bottom of blog posts provide the reader/visitor with the next immediate action to follow. This is when they have already showed interest in your page and would like to delve deeper. Without a CTA button at the end of the post, readers are clueless on where to go next and may leave your site.
How to present and place the CTA button
This section is divided into two parts – design & placement.
Design & structure of your CTA button
- Visually striking – A CTA button is a small thing. Thus, you must make it visually striking so that it can be recognized the moment one lands on your page. The smartest way is to use a contrasting color in comparison to the overall color of your page. For example, see how the green CTA part stands out against the white page of probate attorney Seattle
- Be brief – The number of words used should be no more than 5. It’s best to stick to 3 words.
- Use action–oriented words – Since you only have a few words, you should select specific action-oriented words which will immediately trigger action in a reader’s mind. Start with proactive verbs like “Register”, “Call”, “Download”, “Try”, etc.
- Easily visible from a distance– A CTA is only a small tab but it must be sizeable enough to be seen from a distance. But again, make sure the size of your CTA button does not distract the audience from the main content of your website. The visitor will only go to the CTA tab if they are influenced by your main page content.
- Clear & easily comprehensible – Don’t use a font and word arrangement that takes time to comprehend. The CTA tab should assure a clear understanding of what you want the visitor to do next.
Placement of the CTA button:
Always place the CTA in easy-to-find location on your web page or blog. Ensure that the placement of the tab is in sync with the overall flow of your website. Here are the prime locations to place a CTA button:
- Bottom of the page, just after your content
- On the sidebar as a sign-up form with a “call now” button.
- On the banner of the home page
- After your long list of great testimonials from happy customers.
Ideally you want a minimum two CTA tabs on the page, one at the header/sidebar and another at the bottom of the page.