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With technology rapidly growing, we have access to channels and marketing capabilities we have never had before. This is opening up avenues for educational websites all over the world. If we are going to use technology for good, education is the first concept that we want to progress. One of the developments that has tremendous potential is omnichannel email marketing for educational websites.
Marketing used to rely on companies sending great messages to the masses, which was an entire audience. Technology has evolved in a way that allows marketers to target their audiences with different messages in a more selective style. This is where omnichannel marketing platform comes in—this strategy allows marketers to combine all possible marketing efforts in a seamless way. One of the most effective is the ability to market through email using omnichannel strategy. It has been said that it is impossible to have effective omnichannel strategy without email.
Email is one of the oldest and most important technological platforms. Email is a data goldmine. It helps marketers know patterns about target groups that they wouldn’t know otherwise.
Educational websites are important for students and individuals looking to further educate themselves. This means just about anyone is a good target for omnichannel email marketing when looking at educational websites. Educational websites could really hone in who wants to learn about what. This would allow them to target potential clients through email effectively.
Education is such a goldmine as well. Everyone wants to learn. Sometimes people need to be told what they want to learn! Educational sites about finance, for example, could be extremely important for such a wide variety of people. Through omnichannel marketing, these audiences could be targeted by email with the content they are interested in.
The bottom line is that there is no reason to not take advantage of this marketing strategy. There are agencies who will do all the heavy lifting for you. Some marketers struggle to bring together multiple channels into one—omnichannel marketing may seem daunting. The first step for educational websites to reach their audience is to put into motion a healthy email marketing target list with a reasonably sized contact list.
One step to starting out is to figure out where your customers spend their time. Do they buy school supplies from Staples or Wal-Mart? Do they subscribe to certain educational email lists? What do they read? Once you have navigated this part, then you must craft up emails that have the best marketing language to cater to the specific audience.
Omnichannel email marketing is one of the best ways to target if you own an educational website. Email is a place where people are likely to read your message and check out what your site has to offer. Take this into consideration next time you are looking for the next best marketing strategy.
The holidays can be a joyous but busy and overwhelming time when it comes to some businesses. Although Christmas and the New Years means a time to celebrate with holiday cheer, it is also a chance to express appreciation within your personal and professional network.
For some countries in Asia such as Japan, corporate gift giving is an important and deeply rooted custom, and ensures that the company appreciates the longevity of the business relationship. Practicing corporate gift giving is an meaningful way to let your associates and colleagues know that you value them, while also spreading the holiday spirit.
Here are five professional but thoughtful gift ideas to send to your business associates this holiday season.
Flowers are always a thoughtful sentiment and a way to thank your business associates for a great year. Many business owners and companies send flowers to their colleagues during the holidays as a professional gesture, and as a warm way of wishing them prosperity in the next year.
- Personalized gifts
If you are choosing a gift for a CEO or any business owner, there is one important factor to keep in mind. Always remember that the gesture it about the recipient, not your company. For huge corporations, there may be countless of gifts that come through from a variety of other competitors. Stand out from the crowd by adding a simple touch of personalizing their Christmas gift.
On average, most CEO’s read at least one book a week – on top of running their day-to-day operations and balancing their private life outside of work. Books are always a unique gift and one that lets the recipient know you were putting their interests first. If you are thinking of sending a bundle of books this Christmas, do your research first and look at what interests the recipient. Whether it’s travel, home decor, or cooking, there are an infinite amount of selections to wrap up and send off as a thoughtful present.
- Tickets to performances or events
Every CEO or business owner has interests outside of the office and could use some extra time with loved ones. Aside from gifting a personalized mug cup set for two, why not purchase tickets to a Broadway show in town or a sports event you know he or she is a fan of. It’s a great opportunity for them to spend with loved ones, especially during the holidays.
- Gift Baskets
Gift baskets are also great ideas to send to your colleagues. If you’re sending food items, be sure they are not perishable or you are able to send them within the expiration date. Non-perishable items are always great to add in the basket, so the recipient may enjoy them when they choose to.
Although many people only associate business gifting during the holidays, it’s important to show appreciate throughout the year. Always put the time and effort to think about the recipient who will be receiving the gift because acknowledgement and thoughtfulness can go a long way – especially in any business relationship.
On the off chance that you’ve at any point endeavored to watch something on Netflix away from your home country, you’ll most likely as of now comprehend one of the reasons why VPNs have become so mainstream. A VPN’s capacity to unblock location restricted access has made it an important piece of programming if you are planning a vacation and require full access to your regular shows and movies from your region on Netflix.
A VPN enables you to access content that you wouldn’t generally have the capacity to reach because of your region. For example, having access to the UK Netflix in America. Some countries such as China and North Korea have blocked Netflix entirely of course, however with one of the best VPNs you can get around it.
Keep in mind, however, that accessing to content that shouldn’t be accessible in your location is something Netflix does not want you to aim for. There is currently an ongoing battle between Netflix and VPNs, which are bypassing its confinements. The reason behind Netflix’s regional restrictions is because of copyright laws and infringements. Film studios have different agreements in different countries, so it is normal to have one show available in one region and not in the other. In some jurisdictions there are heavy local broadcasting rights, where some countries might have the rights to a particular show and therefore not permit it to users on Netflix.
Here is a chart that provides a breakdown of Netflix’s catalogue by country.
How to decide on the best VPN for Netflix
Several VPNs have cancelled and given up on unblocking Netflix, especially after Netflix error encouraging you to disable your VPN and continue watching Netflix regularly. Luckily there are a few VPNs that are consistently tested and tried, which have confirmed to be still compatible with Netflix. So while deciding on which VPN to select for your Netflix, there are a few things you should consider before. VPNs like bestvpnrating can offer one of the best solutions.
Server coverage and download speeds are the main priorities when deciding on the best VPN for Netflix. Video quality is the most important part for many viewers, and video streaming is a strong activity, you will definitely require high performances to avoid any video or audio lag, especially if you are viewing content in high definition. Have the options of multiple servers allows you to find the best server for that fast connection to provide clarity.
Security and privacy are also very significant points to consider when using a VPN with Netflix. You should invest in a VPN that does not log your history and provides great encryption.
Home décor and design trends change year to year, but there are some home décor innovations that are destined for long-lived infamy. We put so much effort and time into creating the perfect home, going to countless furniture stores to find one-of-a-kind home décor items that will elevate the style of our home and capture our personalities. The modern home demands not only that individuals love the spaces they have created, but that these spaces can be inspirational and inviting on multiple levels (including, but not limited to, prospective future buyers or renters).
Home décor is a never-ending showroom of new innovations and breakthroughs in the home design sector. As new trends are phased out, old ones shift into gear to replace them, finding their fifteen minutes of fame in the chaos. The particularly exciting trends outlast their fifteen minutes, going on to become timeless favourites in home décor around the world. And then there are the unique home décor pieces that sit somewhere between the two ideologies, somehow remaining relevant throughout the times without earning the title of a ‘timeless design tactic’. There are three home décor trends that have already made their mark, and are set to be infinite “in betweeners”.
Less is more
Minimalistic hues add the perfect touch of sophistication and personality. While bright, daring colour schemes have a way of becoming iconic in the right setting, less is more in home décor – having minimalistic hues that add a subtle touch of elegance is the perfect way to spruce up the home’s décor while giving it some personality that is unique to you. Additionally, minimalistic hues are the perfect way to add resale value to the home, should that be something of interest later down the line (or even now).
A touch of sparkle
Agate wallpaper is one of the more unexpected, but more ‘wow’ features that can be incorporated into home décor and design. This home décor trend does not quite make it into the hall of timeless fame because it is, what so many refer to as, an acquired taste. While agate wallpaper does not appeal to everyone, it has the ‘wow’ factor that every homeowner hopes to achieve with their home décor choices. Styled in behind the perfect pieces of furniture, agate wallpaper has the potential to elevate a space from the ordinary to the extraordinary.
Geometric patterns are the new floral designs, and as such they are one of the hottest home décor and design trends around the world right now. Homeowners incorporating geometric patterns into the home is not necessarily a new trend, but it is one that has recently made its way back into the hall of the all-stars, firmly taking its place among the most beloved design tactics of the modern home décor trade. Geometric patterns are a fantastic way to incorporate some personal design strategy while maintaining the generalised appeal that is so often regarded as “curb side appeal”. And, like the classic floral designs, geometric patterns have a unique way of being able to withstand the test of time – provided that they are used sparingly throughout the home.
We are sitting amid the transition to an all-electric future, where the entire world is going to almost certainly rely on electrical technology to power its most prominent foundations. Charging stations for EVs and smart home technology implementations are only the beginning – the future is certainly reliant on technological input. The dawn of technological advancement brought with it an inherently primary focus on what the world could look like if we embraced that advancement wholeheartedly. The future, it was decided, would ultimately be more efficient, more convenient, and easier to navigate with technological advancement in the driver’s seat.
Every industry in the world today has been impacted by technological advancement in one way or another. From the way that education and healthcare focus their operating systems, to the innovations in the entertainment and gaming industries, and even the evolution of the economy as a whole, technology has had a hand in shaping practically every faction of modern life. It is likely to continue doing so as well, with further advancements in technology creating ever-stronger foundations for the future that we are all entering. The automotive industry’s technological development is one of the most profound, important movements there is so speak of.
The automotive industry is undergoing unprecedented change, and the outlook for the wake of electric vehicles is changing drastically as a result. Once upon a time, the idea of electric vehicles seemed entirely alien, a concept unreachable and only deemed remotely realistic in the films and television series we have been watching for decades. These days, however, the dawn of the electric vehicle has burst into fruition, with Tesla Motors leading the charge. Tesla’s entire concept is designed to centre around the concept of vehicles that need nothing but electrical energy to function.
This is an ideal that many people are still somewhat struggling to comprehend. The idea of having a vehicle that charges solely from a battery in one’s home is something they do not understand. We are so used to filling up our vehicles with fossil fuels and toxic gases at fuel stations that we have become accustomed to what we know. As with any familiar ideal, it will be difficult to budge some people’s take on electric vehicles. Despite this reality, we are finally seeing the beginnings of implementation take hold.
In various shopping centre car parks, and even at fuel stations, there are electric vehicle charging stations being installed in a bid to encourage more people to join the revolutionary movement towards vehicles that can provide us with a cleaner, more sustainable future. The whole point of electric vehicles is to limit our carbon footprint on the planet. We have already done so much damage to Earth with our insistence to keep on expanding our species’ reach, so any innovation that inspires positive change is one that should be jumped on by all of us.
Even luxury vehicle makers are jumping ship and joining the electrical revolution, with Jaguar, Mercedes-Benz, Porsche, and father of electric vehicle distribution Tesla leading the charge. This incredible shift from traditional vehicle development is likely just the beginning of what is sure to be an incredible, revolutionary move to the electrically-powered future that has been set in motion over the past few years.
Entertainment as a form of leisure activity has evolved over many years through concepts of amusement and sports. Entertainment business or the mass media industry so to say is a vast content generating industry that is responsible for the creation of large amounts of data in the form of audio/visual content. Commonly called as the “show biz” – the word biz referring to widely produced performing arts like music, theatre, film across all mediums; print, radio, TV and live performances.
The entertainment business has progressively transitioned from the days of circus and contact sports to the current days of live content streaming and video on demand. With the huge influx of digital media that also owes its popularity to social media, the entertainment industry has formed the strongest foothold in the business arena in the current times. The popularity of the industry has been growing manifolds recently specifically content in the internet video arena, which may also be attributed to one of the main causes of the decline in popularity of forms of print media like newspapers, books and magazines.
The huge influx of robust talent that the industry has seen has been no short of an achievement too. In addition, the amount of influence the ‘celebrities’ have over market trends is incomparable. The international market has adopted and taken to the idea of celebrity promotion at an insurmountable speed. There is a crossover of artists throughout the world that has led to an expanse of entertainment content and promotions. A booking agency can make finding and booking celebrities a streamlined affair.
In today’s age, all businesses are in some form or the other dependent on the entertainment business for their own business. What with promotions, advertisements, endorsements by celebrities and social media promotions, in the times of a highly digital savvy world, it has become crucial for a brand/business entity to find a place and make its mark in one or many spheres of entertainment in order to sustain the highly competitive business times. Advertisement, a major form of brand/business promotion has been increasingly branching out over publicity, social media outreach and celebrity endorsements. Now, more than ever, it spells doom for a brand/business that refuses to indulge in advertisement and/or promotion in order to expand sales. It may appear as if this is a mere indulgence, fanfare so to say which would require an extra budget, money that could otherwise be used in far better prospects of manufacturing. However, it is important to understand that it is with this budget spend that the manufacturing budget can be optimized and that is co-related in an inseparable way. A successful marketing plan capitalized by audio/visual forms is the key to a guaranteed outreach and brand/business recognition.
Especially in times of an exponential online market, where people do not refrain from making purchases online at one click when they come across an advertisement or PR material of a product, marketing with the entertainment industry is the way to go for any business entity.
We are currently experiencing a digital age where we are slowly trusting more and more of our lives to the web. Every time we set up a new social media account, or sign up for a new streaming giant (like Netflix, for example) we strengthen our virtual fingerprint. As we spend more time online, as we delve deeper in to the virtual universe, security steadily becomes more and more of a genuine concern. In this digital era of social media and data mining, having any involvement online can be an interesting experience, as online security presents security threats in the way of cyber hackers, data mining, and online identity fraud.
Security measures like having a VPN security account, or organising personal questions as well as password identification for some activities online, can make a massive difference in one’s online privacy. While even VPN security is not entirely hacker-proof, it is decidedly the best defence against online attacks that most people have at their disposal. Creating social media accounts is one thing, but creating a secure website online is another thing entirely.
An integral part of every business these days is online presence. As humanity has put more emphasis on expanding their online society, the threats have become more frequent and more severe in nature. With this in mind, when a business creates a website for their business, they must be immediately aware that any online presence – including their business information – is susceptible to online attacks. Additionally, they need to know how to counteract these attacks when they do happen.
VPN technology as well as built-in security systems are just some of the strongest weapons in fighting back against online security threats, but they are undoubtedly the most popular as well. With a VPN, online activity is somewhat masked, allowing the user to go about their online activity under a cloak of invisibility. Built-in security systems, on the other hand, are defence mechanisms built into the website’s core, acting as a shield to deflect threats as they approach. Making smart use of one (or even better, both) of these security measures is the surest way to design a secure website in this digital era.
In the digital universe, security threats like hackers, data mining companies, and identity frauds are consistently increasing the severity of their methods. The reason why is not hard to figure out; as our reliance on the worldwide web deepens, and we entrust more of our information to the internet, the hackers and identity thieves have more to work with. From the view of a hacker, where there is a Wifi connection, there is usually an opportunity to steal information.
This digital era is one of incredible marvels and wondrous expansion of humanity’s reaches around the world, but it has also proven to be a time where we must be more conscious of our online fingerprint than ever. Any business or individual who makes the decision to make a design and run a website in this day and age has to be aware of the risks involved, and how to counteract those risks.
The Canadian cybersecurity regulatory scene has been ramped up since the beginning of 2018 and things or only going to get tougher in Canada. Later next month regulators at the national level will more strictly enforce existing cybersecurity measures and increase compliance pressures by introducing new ones. According to a senior VP and national director at ARS Canada, Legal and Research states “Canada is going to see some significant regulatory and legislative changes when amendments to the Digital Privacy Act finally come into effect.”
VPNs are designed to keep individuals and organizations safe online, however they provide additional incentives as well. Unlike China, Canada doesn’t have any censorship issues. Canadians have the right to freedom of speech online and the government doesn’t censor content.
However, as mentioned above Canadian cybersecurity regulatory landscape is tightening up. Canada’s data privacy laws are intrusive and Canadian surveillance capabilities have increased quite significantly. Since the introduction of the 2015 Anti-Terrorism Act, commonly known as Bill C-51, enables the government to gather and share information across government agencies for several purposes, which may not be even related to terrorism. There have been reports that the Communications Security Establishment illegitimately shared information and data with the government.
Holding on to you your privacy might be one of the only few reasons why one might want a VPN in Canada, since the government has some extensive powers that many think that it infringes their personal right to privacy.
Before choosing the right VPN, determine what your needs will be, whether it will be used for securing your privacy or simply to access American Netflix content. You want to choose a VPN that has the best network of servers in multiple regions with the least restrictions. For example if you want American streaming content, then you will definitely need a provider that has multiple servers in the United States. If you are looking to use Torrent, then you want unlimited bandwidth with fast speeds.
Due to strict privacy regulations in Canada, you want hold on to your privacy. Research which VPNs have secure no-log policy, so you are certain that nothing is being recorded by third party providers.
Is also important to establish what devices you want a VPN service for, and whether that VPN provider is compatible with the device you want it on. Factor in how many devices will you be connecting to the VPN. Many VPN providers can allow you to use 6 simultaneous connections, more the merrier.
Last but not least, it is not recommended to use free VPN providers – as they can do more harm than good. Choose a VPN with a good customer service track record. Many people might find setting up a VPN difficult, a provider with good customer service can definitely guide you step by step on setting it up or help you with any other technical issues you may be facing. A lot of VPN providers now offer a money back guarantee, so it is fairly easy to try a few and choose the one that best fits your need.
Working abroad has gained quite an international acclaim over the years, with more and more interest brimming as times goes by. Countries in Europe are by far the most visited by tourists around the world, and they also happen to be some of the most common expat destinations in the world as well. France, for example, happens to be the number one tourist destination in the world, with anywhere between 80 to 100 million foreign travellers and workers finding their way to the country every year. Working abroad is always an adventure, but France is an adventure all on its own.
Because France is such a popular expat location, it draws in thousands of eager workers every year who are on the hunt for a new experience, constant adventure, to broaden their professional horizons. France is a unique destination to work abroad, because it encapsulates a balance of professionalism, natural beauty, and historic wonder that has been built all over the world over time, but never as perfectly as it is here. There is nothing like the original destination. Before you make the move to France and pursue the dream, there are three tips you should be aware of.
This might seem like an obvious point, but France is one of those places where French is honestly the overriding language, even though its reaches as a global tourist hot spot have exploded over the years. While locals will speak some English, you are better off learning the language as much as you can because you will be able to find your way around easier, communicate with potential employers and colleagues better, and immerse yourself in the culture more.
The French have a certain appreciation for those travellers who are willing and will go out of their way to learn about their culture. Viewed as a mark of respect, you will not only be able to communicate with them, but you will be able to also gain a kind of relationship with potential employers that cannot be bridged when there is a language gap. Through no fault of either party, having a language gap makes it difficult to collaborate intensively.
With the last point in mind, this tip comes in handy. Even though it is exciting and understandable to want to immediately jump in and kick start a global career path, it can sometimes be difficult to immediately go into the field you are experienced in. This is especially true for professions that require a lot of in-built communication among employees, like magazines or business, for example.
Being open to working in other fields, and even at cafes and restaurants, will make it far easier to secure a job straight away. For those who have a bit of financial stretch and do not necessarily have to get a job immediately, this is not as important to note but still a great tip.
The visa process for each country is different, and depending on where you will be relocating from, you may need a visa to work in France. A surprising number of individuals make the mistake of assuming they do not need a visa to enter the country and stay (reasoning, for example, that their home country is in close proximity to France) and they either must leave or find themselves going through a lengthy, complicated process to correct the issue.
Money comes and goes while time flies but the effects of both are realized and experienced by millions of people on a daily basis, from hungering over cash for cars quotes to selling off whatever valuables they have to last another day. In such a reality, finance has established itself as a necessary and non-negotiable part of modern life and those who are capable of understanding its technicalities and functions always have an upper hand over others. Such aficionados are free to do anything with their finances, ranging from investing into stocks, shopping online at the best rates or donating to charity in the safest and easiest way possible. As the world gets smaller, finance becomes more important thereof, leading people to take notice of such importance and strategize in accordance for a safer and more productive future.
Along with finance, comes the notion of crisis and the most recent one was experienced ten years ago in 2008, on a global scale. Ending a chapter in global finance and beginning a new one at the same time, the crisis left deep scars in the American economy and the public’s perception of it. As the central banks flushed the system with more than $20 trillion to make up for the losses of Lehman Brothers and other involved institutions, more than 12 million Americans were left face to face with issues such as ‘600% annual interest rates’ and ‘the debt trap’. This was a crisis that proved how global finance can both be a constructor and destroyer of global economics, as “all over the world, governments were forced to bail out the banks” and “[economic] growth collapsed.” As the global governmental debt increased from $97 trillion to $233 trillion, the regular people were subjected to higher fees and premiums to make up for such a huge financial loss. Since the mentioned recovery packages were all invented by bankers all around the world, virtually out of thin air, the situation does not seem be progressing towards a better future either.
On the brighter side of things, there also exist several people who believe that the stock market might be futile in fighting problems associated with the problems of the modern day world: problems such as climate change. Currently, the efforts associated with the global climate program total approximately $53 trillion and the adverse effects of global warming demand immediate intervention. The current investment approach of taxing carbon emissions seems to be dysfunctional and unwise, making finding alternatives a necessity, which consider environmental factors as integral parts of global investment and not as suboptimal decisions. Several finance companies are researching into ways to integrate environmentalist parameters into financial calculations when evaluating investments to categorize good, average and bad investment types and decisions. The current problem associated with this model is not the analytical insufficiencies or the unwillingness of companies to participate in it but rather the lack of data. Since such concerns have only recently been introduced into the field of finance and business, no one is really sure what kind of effect they will have on corporate financial performance in the years to come.
When the issue is finance, there are always flashy investments, partnerships, mergers and acquisitions that make the headlines with the latest one being the acquisition of the household media brand Time Magazine by the Salesforce CEO Marc Benioff and his wife Lynne Benioff for $190 million. Considering the investment as a family business, the couple will keep it separate from the Salesforce business that they also own while utilizing a more serious and focused business strategy to help the magazine remain in business and hopefully achieve higher levels of success in the years to come. Five years ago, a similar deal was struck by Amazon’s Jeff Bezos with The Washington Post for $250 million which shows that the tech business has an obvious interest in journalism and the media, as part of an ongoing agenda for total control and authority over business. Much like The Washington Post, Time Magazine is also a historical institution, which has vast human resources all over America and the world and is highly respected in the journalism and media business. Therefore, the Benioffs are expected to rise up in the American society as serious business people as a result of such a smart and constructive investment that will benefit the American society as a whole.