Find out how food companies use consumer perceptions about nutrition and health to drive demand for products by joining us for a seminar on Thursday, February 28 from 2:30-4:30pm in PH 125.

Bill Layden, Adjunct Professor of Practice, will share his first-hand knowledge of how food & beverage consumer product goods companies and related organizations leverage consumer perceptions of nutrition, health, and wellness to increase demand and sales of foods and beverages.

In his presentation, “Marketing the Health Promise of Foods,” Mr. Layden will outline the approaches and methods used to successfully influence consumer purchases and consumption.

An entrepreneur at heart, in 2006, Bill founded FoodMinds, a consulting and communications company specializing in harnessing science, public affairs, food values and communications, to meet business and public health objectives. In 2018, he joined the faculty here to share his knowledge and experience with students.

Please plan to attend to learn more about this fascinating topic.

For more about Mr. Layden, see: https://info.publichealth.indiana.edu/faculty/current/layden-bill-michael.shtml