When the spring semester sneaks up on junior or senior public relations majors at IU South Bend, they are immersed in more than just an upper level mass communication course; they create an actual public relations campaign for a local non-profit organization. This year, students worked on a campaign for Mosaic, a non-profit organization that serves people with intellectual disabilities. According to one student, “Developing a campaign program for a local nonprofit organization provided a real work experience and allowed me more practice in the Public Relations field. Piecing together this campaign program allowed for thorough research of, not only the organization itself and the purpose of the campaign, but for nonprofit organizations in general…It was a win-win with everyone benefiting through this experience.” As the final Public Relations course that students at IU South Bend take, this class bridges theoretical concepts to real world skills. The Communication Studies department is proud to offer a class that benefits not only our students but also the community in which they live.
Spring 2016 Public Relations Class