In this publication of the Sports Innovation Journal, authors Bradley Baker, Anthony Pizzo, and Yiran Su explore the emergence of Non-Fungible Tokens (NFTs) in the sports industry. NFTs are a form of digital ownership that is recorded to a permanent ledger on blockchain. NFTs have transformed from free digital art pieces to highly valued and sought-after collectibles in a matter of years. Baker and his fellow authors explore the emergence of league-based NFT marketplaces, such as NBA Top Shot, and examine how this new trend can lead to exciting and lucrative revenue generating opportunities for sports leagues, teams, and athletes alike. This article serves as a research primer for sports academics and professionals who are interested in finding a use for NFTs within their organizations. Click here to access the full article in the Sports Innovation Journal.
In addition to the journal article, Dr. Bradley Baker joins IUPUI Professor, Dr. Geoffre Sherman, on the Sports Innovation Podcast. In this interview, Baker shares information about the origins of NFTs, the implications that they have for the sports industry, the psychological motivataions behind collecting and sharing NFTs, and finding creative uses to upgrade the fan experience at sporting events through NFTs. Follow the links below to watch this episode on Youtube or listen on SoundCloud! You can also find the episode on Apple Podcasts.