Authors Michael Naraine and Liz Wanless joined the podcast to discuss their recently accepted paper in the Sports Innovation Journal.
The sport industry has become increasingly more complex with the expanse of digital technology such as fiber optic internet access, 5G wireless communication, and blockchain, just to name a few. These advancements have shifted the amount and variety of data produced and available for analysis by sport organizations. Yet, sport organization front offices remain well behind other industry segments in regard to handling, processing, and analyzing the volume and variety of data to advance business objectives. In this brief, the authors introduce the notion of artificial intelligence (AI) to sport management. While AI, as a concept, has been discussed for more than 50 years, this article provides a definition and overview of its historical trajectory for sport managers. Concurrently, the article also identifies the value proposition for AI capability, notably the natural language processing across four customer-centered domains. Integration challenges are also addressed for sport organizations as they seek to increase their digital competence, achieve competitive advantage through technical innovations, and ultimately become more efficient in a data-driven world.
Download the Full Paper: https://journals.iupui.edu/index.php/sij/article/view/23898/23075