A renewed appreciation for a natural cosmetics product used by women across Africa led two MBA students at Indiana University’s Kelley School of Business to win the 2018 Clapp IDEA Competition, defeating more than 100 other student teams.
Second-year students Awa Diaw, of New York City and originally from Senegal, and Chelsea Trotter, of Plano, Texas, emerged victorious April 6 over 39 other teams in the competition’s semifinal and final rounds, where they made pitches to investors and won the $15,000 cash prize.
As winners of the IU Johnson Center for Entrepreneurship and Innovation’s Clapp IDEA Competition, Diaw and Trotter will also receive access to resources provided by the Johnson Center for Entrepreneurship and Innovation’s startup incubator, the Hoosier Hatchery.
A news story about Diaw and Trotter’s company, Nekawa Beauty, is available online.
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