Photography adds to the branded experience of your communications—and helps you tell a better story. The trick is to choose the right images.
Choosing Indiana University photos that fall into one of our three brand categories—topical, environmental, or cultural— is the best way to select images that fit the piece you are creating and stay true to our brand.
Follow these three tips when choosing photos.
1. Choose topical photos that connect the content to the subject
When using topical photography, remember that people should play a key role in defining the subject matter. It’s an easy way to help your audience connect with your content. Object, project, and innovation shots can and should be used in a supporting role.
When shooting topical photography, allow your subject to move through his or her environment in an authentic manner. Photos should always feel organic—never posed.
Use a shallow depth of field that creates a strong focus on the subject.
2. Use cultural photos when you want to capture the spirit that makes IU what it is
Cultural photography is all about the people of IU. This is how we show our energy, diversity, and zest.
These photos should capture the lifestyle on your campus and highlight the community spirit that our faculty, staff, and students experience every day.
3. Turn to environmental photos to capture the beauty and uniqueness of your IU
Focus on the elements that make your campus distinct in order to capitalize on what sets it apart.
Showcase campus landmarks and dramatic architecture found on your campus,and inside classrooms and study spaces.
The goal of environmental photos is to help your audience imagine themselves in the environment.