I want to start out by saying thank you (no really—thank you) to all of our clients who trusted us with this year’s creative work.
In the 2016–17 fiscal year, we launched 170 websites in the IU framework, captured hundreds of hours of video footage, and produced thousands of print pieces.
We completed 105 successful drone missions—successful meaning not only that the drone didn’t crash into the side of a building, but that we came away with some of the most stunning footage we’ve captured all year (maybe ever).
Twenty-five schools and units went through brand strategy workshops with IU Communications—which doesn’t sound like a lot, unless you’ve sat through one.
When you zoom out and look at why we do what we do for IU every day, you’ll see that the results speak for themselves.
- 10,000 leads generated from our comprehensive digital campaign, now in its third year
- 10% increase in applications submitted across IU
- 15,000 students started at IU this fall (that’s a 4 percent increase across all campuses)
Our impact across the university is deeper than ever before. Here are some of our best projects of 2017.
IUPUI ROAR athletics ticket sales campaign
We created a campaign to generate ticket sales and increase attendance at IUPUI sporting events. We wanted to capture something that was exciting and helped build spirit and pride. The key part of the ROAR campaign was the intense photography—capturing student athletes and student fans in peak emotion.
College of Arts and Sciences direct admit campaign
We created enamel pins and bandanas for students who were directly admitted to the College of Arts and Sciences—and spent several days assembling the 3,750 mailers with College staff.
IU Kokomo viewbook
To help IU Kokomo break through the visual noise of a typical high school college fair, we created a print piece that would be hard to miss sitting on a red table cloth: glossy white hand-lettering embossed on a matte white cover. Its message didn’t boast a brand name, but an idea: Limitless.
News at IU (news.iu.edu)
Our creative and news teams worked together to redesign the user experience of finding and reading IU news. Users now spend an average 2 minutes and 40 seconds on site—up almost a full minute since the site launched in July.
We launched a new website for MoneySmarts, the university’s financial literacy program, to help students understand their money. Along with hand drawn illustrations, podcasts, and blog posts, the site has a calculator that estimates tuition and living expenses for prospective students based on their campus, credit hours, major, and more.
Social media avatar creator
We built the Social Media Avatar Creator to help campuses, schools, and other units easily create IU branded avatars for their social media accounts. The tool allows users to enter short words or acronyms up to seven characters, and produces a ready-to-use file once it’s been approved.
This documentary-style video for the IU Newsroom shows how a senior lecturer at the IU School of Art, Architecture and Design created a 3-D printed arm for a nine-year-old Bloomington girl.
CEWiT: Be the Next
This recruitment video for the Center for the Excellence of Women in Technology (CEWiT) shows the breadth of opportunities for female students to learn and experiment with technology at IU.
Bradford Woods: the Summer Staff Experience
This recruitment video targets prospective counselors for a Bradford Woods summer camp for youth with chronic illnesses and disabilities. We spent a day at Bradford Woods interviewing campers and counselors for a video that is sure to make anyone weep.