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IU Northwest professor helps small businesses search for ‘appi-ness’ when it comes to low-cost mobile marketing

Posted on January 30, 2017 by Bill W. Hornaday

Subir Bandyopadhyay guides his audience through a recent presentation on low-cost mobile marketing strategies at IU Northwest. (Photo courtesy of Subir Bandyopadhyay)

Once again, Subir Bandyopadhyay’s mission to bring low-cost mobile marketing strategies to small businesses in northwest Indiana has taken flight — this time at a Jan. 23 workshop held at the IU Northwest campus.

Titled “In Search of Appi-ness: Leverage Apps to Develop a Cost-Effective Mobile Marketing Strategy,” 23 people took part in the four-hour session. Sponsored by the Northwest Indiana Small Business Development Center, the free workshop is funded in part through a Rural Economic Development (RED) Fund grant from Indiana University’s Council for Regional Engagement and Economic Development.

Bandyopadhyay said he was impressed by the diversity of his most recent class, which included 11 women, two veterans, five African-Americans and one Hispanic attendee. Assisting him with the latest session were Ranjan Kini, professor of management information systems at IU Northwest, and Lorri Feldt, regional director of the Northwest Indiana Small Business Development Center.

Soon, Bandyopadhyay plans to bring his free-of-charge, step-by-step program to a statewide audience.

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Filed under: Economic Development, Entrepreneurship, Faculty, IU Regional CampusesTagged Economic Development, Higher Education and Innovation, Indiana University, IU Council for Regional Engagement and Economic Development, IU Northwest, Office of the Vice President for Engagement, Regional Economic Development Fund (RED Fund), Small Business & Entrepreneurship, Workforce

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