• Skip to Content
  • Skip to Sidebar
IU

Indiana University Indiana University IU

Innovate IndianaNews and information on how IU is driving innovation, entrepreneurship and economic development

With RED Fund assistance, IU Northwest hosts digital marketing workshop for regional businesses

Posted on September 13, 2016 by Bill W. Hornaday

northwest-b

Small businesses faced with challenges in marketing their products and services throughout northwest Indiana recently took part in a workshop hosted by Indiana University Northwest and the Northwest Indiana Small Business Development Center.

The Aug. 26 session, titled “Digital Marketing on a Budget” was conducted by IU Northwest marketing professor Subir Bandyopadhyay and Lorri Feldt, regional director for the Northwest Indiana SBDC.

Subir_resized
Subir Bandyopadhyay

“Today, companies must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed,” said Bandyopadhyay, who also serves on IU’s Council of Regional Engagement and Economic Development (CREED).

“Consumer expectations are changing faster than ever before and those companies that are not exploring this arena are being left behind. Research indicates that digital marketing budgets are increasing dramatically and digital media campaigns are becoming a pivotal part of effective marketing plans.”

Described as a “no cost” event, the workshop was funded through a $1,850 grant from IU’s Regional Economic Development (RED) Fund, as well as $616 in matching funds. Such grants, which target projects that can enhance economic development at the regional level, are awarded by CREED on a quarterly basis.

Those in attendance learned  to develop a cost-effective marketing communication strategy, as well as how to explore a number of effective, low-cost digital tools that identify, inform and persuade potential customers. Attendees also learned how to place their businesses “on the map” through the use of Google Maps.

To apply for RED Fund support (or view the application form), read here.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Filed under: Economic Development, Entrepreneurship, Faculty, IU Regional Campuses, Staff, UncategorizedTagged Economic Development, Higher Education, IU Council for Regional Engagement and Economic Development, IU Northwest, Office of the Vice President for Engagement, Regional Economic Development Fund (RED Fund), Workforce

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Additional Content

Innovate Indiana Button

Search Innovate Indiana

About Innovate Indiana

Join us as we highlight how IU innovation is accelerating economic growth in Indiana and beyond and creating a culture of entrepreneurship across the Hoosier state.

Innovate Indiana is maintained by the Indiana University Office of the Vice President for University Relations.

Subscribe to the Innovate Indiana Blog

Sign up to receive regular updates from Innovate Indiana Blog

Please, insert a valid email.

Thank you, your email will be added to the mailing list once you click on the link in the confirmation email.

Spam protection has stopped this request. Please contact site owner for help.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Recent Posts

  • IU researchers seek to commercialize AI tool to identify undiagnosed cases of early-stage Alzheimer’s disease and related dementia January 24, 2023
  • IU researchers win Translational Research grant for plastic neutron shield material technology January 20, 2023
  • IU program hits new milestones on path to accelerate new innovations in defense, national security November 18, 2022
  • In the trenches: IUPUI students put data skills to the test in helping to determine economic impact of College Football Playoff title game November 17, 2022
  • Shining the spotlight on IU entrepreneurs, innovators November 15, 2022

Categories

Bookmarks

  • Innovate Indiana website
  • IU Center on Representative Government
  • IU Impact
  • IU Innovation and Commercialization Office
  • IU Office of the Vice President for Research
  • IU Office of the Vice President for University Relations
  • IU Ventures

Indiana University

Copyright © 2022 The Trustees of Indiana University | Privacy Notice | Accessibility Help

Subscribe

Subscribe By Email

Get every new post delivered right to your inbox.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.