Gender gaps remain a persistent part of the business world and financing a new venture is no different. According to Inc. magazine, although more than one-third of U.S. businesses are women-owned, female CEOs secure less than 3 percent of all venture financing and only about 19 percent attract angel investments.

For advice on how to beat those odds, Inc. turned to Innovate Indiana Fund senior analyst Margaret Musgrave and other experts. Among the tips she offered: 1). Come across as the expert in the room and 2). Be prepared to weather failed pitches.

“Women often see investors as a higher authority, and each conversation as a command. Men see investors as partners whose suggestions are a starting point for a larger conversation,” Musgrave said.

Read the entire Inc. article here