Indiana University Northwest marketing professor Subir Bandyopadhyay, who represents the campus on IU’s Council for Regional Engagement and Economic Development (CREED), has won a Fulbright Scholar Program grant and will travel to India this summer to research and promote consumerism in India.
A recognized expert in consumer marketing, Bandyopadhyay — who has taught at IU Northwest’s School of Business and Economics since August 2001 — was honored last fall as Small Business Advocate of the Year by the Northwest Indiana Small Business Development Center. He has played a key role in the school’s organization of workshops aimed at helping local nonprofit organizations improve their communication strategies, supervised student projects to provide marketing analyses for selected small businesses and assists the city of Gary in evaluating economic development proposals. Earlier this month, he led a free workshop for small business owners that focused on “social entrepreneurship” — and the careful balance of making money and maintaining the passion that leads entrepreneurs to launch their business.
Under the Fulbright grant, the work that Bandyopadhyay plans in India will focus on educating consumers about what quality service means. In turn, it is hoped such knowledge will motivate Indian companies to provide improved services in an increasingly competitive global market — and in time, improve the nation’s overall standard of living.
For more details on Bandyopadhyay’s planned work in India, read here:
[…] research and service by IU President Michael A. McRobbie. Earlier this year, Bandyopadhyay won a Fulbright Scholar Program grant to research and promote consumerism in India this […]