What does a cotton bracelet, a food tour in Washington D.C., and new kind of flooring have in common? They are products or services offered by three start-up companies whose owners started their companies with less than $150. They are also the subject of an article in the Wall Street Journal entitled Start-Ups on a Shoestring. The article provides an insightful look into entrepreneurial spirit that drives small business. I found this article fascinating because it doesn’t credit the success of these entrepreneurs to anything but hard work and intuitiveness.  Not only was their common thread hard work and little money, but these business savvy people were also tech savvy.  My suggestion: click the link above or below and read the full article. You may find some helpful hints or simply be encouraged by start-up successes.

Expert offer tips on how to market a small firm | IP Marketing Advisor.