Around the world, small, large and medium-sized businesses are all increasingly turning to digital marketing as a method of attracting more paying customers. Since most of today’s start-ups are online only, today’s customers can find everything that they need on the web. As a result, it’s never been more important for companies to boost their digital marketing campaigns and focus heavily on their online outreach. We’ve put together some top tips to help you improve your company’s digital marketing campaign.
Tip #1. Hire a Professional
If you have just started a new business you will probably have a lot of work to do. You don’t want to add to that work by taking on the mammoth task of marketing your company online. Although there are some elements of online marketing that you may easily be able to do by yourself, for example social media marketing, other strategies will take up more time and often require an expert. For example, technical search engine optimisation or analytics can be outsourced to a professional digital agency Dubai, saving you both time and money in the long run.
Tip #2. Use a Wide Range of Content
Whether you’re working together with a digital marketing professional or going it alone, it’s important to use a wide range of content types for your outreach purposes. Along with standard written blog posts and articles, you can provide your visitors with infographics, videos, images or animations. This will help your brand to attract a wider audience and gain more interest.
Tip #3. Create Shareable Content
Whilst it’s great to use a wide range of different content types, you must also remember that you want your brand’s content to be shared as far as possible. When putting together any type of content for your site or for posting elsewhere, your main aim should always be to provide your readers with information that they’re so impressed with, they can’t wait to share it with their friends on social media. This way, each time you share content as part of your digital marketing campaign, you can gain more views and followers.
Tip #4. Engage on Social Media
Today, it’s important for your brand to be active on social media sites such as Facebook and Twitter at the very least. With millions of users on these sites, they have quickly become the best place to market your business and attract more traffic to your website. You should aim to update your social media profiles daily to give your followers new content to browse. But, don’t stop there – your customers will likely want to get in touch via social media since it is easy and convenient. So, make sure that somebody is readily available to answer messages, comments and tweets.
Tip #5. Create a User-Friendly Website
If your website is difficult for your visitors to navigate or does not work well on mobile devices, you could be damaging your digital media campaign without even realising. Your website is central to your online presence. If visitors are not staying on your website for very long or do not make any clicks or purchases when they land, then something could be wrong. Don’t forget that the user-friendliness of your site affects your search engine ranking.