Google’s advertising platform, Google Adwords, has gained significant prominence in the marketing industry. Almost every business now has ventured into online advertising through Google Adwords, often with the help of a reliable digital marketing agency to drive conversions and sales leads. As competition increases across the globe, businesses are looking to adopt newer technologies and innovate, to cater to their target audience and gain robust sales. In today’s world, most consumers make their purchases after looking up the product online and considering various factors – it could range from feedback, reviews and price comparison. This increases the requirement to use the right online marketing tool to reach your specific audience. Here’s where Google Adwords can complement your business’ growth.
Google Adwords proves to be faster and more effective than using other marketing strategies like search engine optimization (SEO). What’s more, Adwords will enable the user to focus on multiple keywords at a point of time and those that appear right on top of the page get great visibility. Since ads are more loud and catchy, it trumps SEO – despite SEO’s ability to drive organic content and great articles. Adwords has also increased brand awareness for many companies – with data highlighting that almost 6.6% of brand awareness was driven through this channel.
With Google integrating Gmail ads with Adwords, it now provides businesses the option to target email inboxes through email marketing – a great tool to attract more prospective clients through their inbox without being caught as spam. Better yet, the ads run across both mobile and desktop view. If you’re looking to snag a cost-efficient form of marketing tool – Gmail marketing ranks as one of the best. It costs much lesser than targeting search ads, and opens up a lot of options for those with a small budget. Users can also connect with website visitors, especially window shoppers, and remind them of what the business can do for them.
The tool also simplifies tracking and ranking – with marketing campaigns, you can measure how exactly they’re faring and gauge everything from user engagement to the time that draws peak traffic. It’s a great tool if the user needs to track returns from investing in the advertisement. It helps you understand what worked and what did not work in your campaign.
It also helps you analyze user movement post clicking on your ad as well. It details information and data on what pages were frequently visited, how long the visitor stayed and the bounce rates, along with a couple of other metrics. With all of this on hand, businesses have ample technology-driven elements at their disposal to drive their products and services forward.